Own brand of passenger cars will advance into the integration – car care manufacturer
To the flourishing status of its own brand of view, no integration is not strong.
Wind at the end of Qingping. In 2009 catalyzed a series of policies, domestic own brand passenger cars into an unprecedented period of great development. This trend will accelerate this year to strengthen. The series of signs will indicate, after predictions of its own brand integration industry, will likely start ahead of schedule.
According to the China Automotive Industry Association statistics, in 2009 China's independent brands sold 4.58 million passenger cars, passenger cars accounted for 44% of total sales, increased 4 percent over the previous year, market share has more than doubled the leading Japanese brands . But only in less than a year ago, its own car brand, or behind the Japanese lines.
Own brand of this trend accelerated this year is expected to continue to strengthen. Purchase tax preferential policies on the one hand yet out, will continue to guide economic car propensity to consume, despite the new joint venture brands such as Sail test a low threat, but there will be a great own brand market advantage. On the other hand, more local companies will be wading own brands, Chery, Geely, Great Wall and other car products to strengthen the existing forces launch efforts, Guangzhou Automobile, Beijing Automotive, etc. Strength is also about to attack their own brands, so the market will be more pattern of multi-party competition fierce, forcing a joint venture to further increase the market share of the brand.
But this is the best in the market has been made under the assumptions predict. If the markets turn, own brands will also face more pressure. Automobile Association in the auto market's growth rate this year was 10%, which although slightly conservative, but also a lot of uncertainty factors into consideration and maintained a cautious attitude. There is no doubt that compared to last year's blowout, growth will slow down auto market this year.
A long-discussed problem is that once the weaker demand, the automotive industry production capacity will be strained into excess capacity, and focus on self-brand manufacturers, integration therefore imperative.
A look at the data. 2009 manufacturers to market an unprecedented 221 passenger models products, 114 more than in 2008, of which 120 shall own brand, new car number is in second place in the Japanese 3 times. This shows that the own brand "more children gang war" status of the whole has not been fundamentally changed. But it should be noted that among its own brand has been strong the past two years there products. Strength of the division, the future of integration offers the gap.
The curtain has been opened car enterprise integration will not stop the pace of this year, which will integrate its own brand to provide a turning point. Changan Changhe, and Hafei merger last year, is the independent resources of an integrated micro-car. With the M & A in-depth, independent brands will also speed up the integration.
In the long run, the current expansion of the scale of its own brand is a good thing, but in advance of the arrival of integration is a good thing. To the flourishing status of its own brand of view, no integration is not strong.
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