Promoting your business with stickers & scratchcards!
Looking for a cost effective, enjoyable way to boost footfall, product trial or customer devotion?
Scratchcards & collector cards are used by some huge companies in your industry. Scratchcards are fantastic fun, you can give them away in the street, give them to anyone touring your premises, or post them through the letterboxes of your local businesses.
“Scratchcards are too high-priced”
With a 5,000 scratchcard pack, 2 posters and all the design work available on a time budget coming in at around ?599+vat all you have to do is choose what the prizes will be and fund them. Don’t forget that each scratchcard is also an advert for your company.
“I can’t afford the scratchcard prizes”
You don’t have to be that generous! Here is an example breakdown that will hardly cost you anything to run, and improve your customer loyalty:
1250 cards with ‘Collect 6 of these for a free coffee’
1250 cards with ‘Collect 6 of these for a pastry with any hot drink’
1250 cards with ‘Two lunches for ?5.00 Monday to Thursday”
1250 cards with ‘Free coffee with any dessert Monday to Thursday’
10 Hot cards with ‘Free Lunch for 2 Monday to Thursday’
Your exposure is hugely limited (not everyone will be able to collect 6 cards) and will encourage people back to your place to compile more cards.
“It’s too complicated”
Using scratchcards as collector cards means it couldn’t be simpler. When they are reclaimed, just rip them in half and this will render them void, but you will know how many have been redeemed so you can measure their success extremely simply.
“Is it legal?”
Of course, just don’t sell them! There are a few simple rules that can help you accelerate your business and not leave the system open to abuse.
How about stickers? You have probably not thought much about using stickers to promote your business but it really is a great way to leave your mark on an item. Here are 5 ways to use stickers to win more contracts:
1) If you visit/install/repair items on site, why not put a sticker on the side of them so when it breaks down or needs parts, your phone number is just there. You could even use a Marker to write a date on the sticker so that the next service date is visible to the client.
2) If you sell items, put a ‘supplied by’ sticker on the item, and the box it goes in. You are pleased of your brand aren’t you? A lot cheaper than getting boxes printed up, particularly if you use lots of different sizes. Think of all the people coming into contact with the item and the package. Great exposure for pennies.
3) Situate it on your mail. It’s not normally suitable to place your brand on your outgoing mail (the VAT man doesn’t care much for it) however if you have something to say, then a sticker will remind the recipient about your additional item or service. It’s much easier to sell your stock and services to people who you already deal with, you just have to keep letting them know what you do!
4) Change of address is a difficult time for businesses. An ‘in your face’ sticker can remind people that your address, website, email, bank details have changed. Probably cheaper and more effective than getting all your material reprinted.
5) Finally, why not use a carefully designed sticker to create an unique gift item like ‘Runtime Merlot’? Get a case of wine, soak off the labels and put one of yours on for the ultimate gift that the customer will never know how much you paid for it! Ideal to thank people and make sure they talk about your company to all their contacts. Works with choccies too!
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