3 Successful Suggestions To Create Terrific Subject Lines
The difference between success and failure for an email marketing campaign can literally come down to the ability to write good subject lines. Read this article for a few great tips to help you generate subject lines that get attention and demand response.
1) One of the first things that you need to focus on with your subject line is to make it consistent with the content of your email. One of the worst mistakes you can make is to have the email contradict the headline. If you want to generate trust with your audience you’ll avoid this no matter how many shady marketers promise results with this method. In all honestly, once readers discover the dishonesty, this ploy generally does more harm for your cause than good. You need to be building trust so that you can enjoy a long-term relationship with the people who are on your list. Misleading them is a huge risk that isn’t worth taking. The email content needs to be just as wonderful and deliver just as much as you promise them in the subject line. You can go far with honest and transparent marketing practices.
Resist the urge to use too many capital letters in the subject line. A lot of people will assume the email is spam with a lot of caps in the subject line. There are many times your audience won’t even receive notice about this email because their email programs filter it out and send it spam. For best results, only capitalize the first word in the subject line. There are a few email marketers who don’t even do that, but still end up getting great response! There are quite a few people who do business online that find it incredibly rule to use all capitals. You don’t want to do anything in your subject line that appears unprofessional. You have to maintain even the smallest of things.
Don’t write a subject line that is greater than 59 characters. Enjoy better results with short subject lines. Some people view email in smaller windows or on smaller devices and this allows greater odds that your entire message will be seen. While it’s possible to get good results with 60 or fewer characters, the general belief is that fewer than 50 is a better choice.
In summary, writing great subject lines is not rocket science, you just need to be ready to put the above tips into action and see the results for yourself.
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