Authority Web-sites Or Mini Internet Sites – Which Is Greatest?
People often start building websites without first considering whether they want to create a mini site or an authority site. Many internet marketing newbies have trouble deciding which kind of site to focus on. You really need to consider a variety of factors, including the kind of business you want to build and the way Google and other search engines operate.
However, your decision should be based mainly on your own particular situation, goals and tastes. What follows is a comparison of mini sites and authority sites, which can help anybody who’s trying to choose between the two.
It can be tempting to get into the black (profits) quicker by using a mini site. This technique can work in some cases. Yet, to think this way all the time can limit your possibilities in the long run. You could subdivide a niche into much smaller categories, each based on a few keywords. You could then put up a dozen or more mini sites, each based on one of these micro niches. If everything is right, and your research is solid, then you will rank for them fairly quickly. It’s fairly plain, however, that Google is not encouraging people to use this method.
As you can probably figure out, authority sites are larger, more demanding projects to undertake than mini sites. How you feel about this will depend on your personality, as well as how much time you have available. People who enjoy constant changes often prefer mini sites. Some marketers become so proficient at building mini sites that they can set them up in minutes. You need more patience if you want to build an authority site. If you think of it, however, as many mini sites put together, they aren’t so different.
In either case, you have to create new content, either to set up a new site or as part of a larger one.
Far more doors will be open with a highly ranked authority site than any minisite will ever have. You will see a lot of high ranking authority sites selling space for third party ads. Much of your success with that model depends on different things. If you can rank highly in a competitive market with a lot of traffic, then you can do well with selling banner space. But, there are a lot of ways to monetize a site.
When looking at mini sites and authority sites, it isn’t really a question of one being better than the other. The fact is, each has its own qualities and they serve different purposes. While there are some areas where they overlap, but there are even more dissimilarities.
The only question you have to answer for yourself is, which model is for you? You also have to consider your goals when it comes to your website. Authority sites can help you build a sustainable business, but mini sites can be good if you have a specific product to promote.
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