Adult Toys: extracting a huge entertainment business – adult toys, toy store – toy industry
This year, the European Union on the Prohibition of distribution used by children under the age of 3 PVC plastic toy "ban" direct impact on more than 400 million U.S. dollars in China's toy exports. Children's toy exports in the case met all kinds of resistance, a growing number of toy companies realize that the traditional children's plastic toys is not the only demand of today's market, developing high-tech video games, intellectual development and adult toys, more toys favored by the market.
Encountered in children's toys exports various boycott, more and more toy companies realize that development of high-tech electronic toys, intelligence toys and adult toys develop more favored by the market. The theme of toy stores, adult toy bar in full swing, with a high-profit, low investment success stories to illustrate the emergence of this new venture highlights.
Qinghai girl LI Ya-nan in Shanghai opened a "original adult toys," is hot business, where the toys include: three-dimensional chess four children, singles, harvesters, Huarong, Germany, puzzles, a cage to take treasure headache 12, fox and geese, nine Maori dance, Ming Lock, Homecoming, pumping the stick, startled hundreds of adult intelligence toys, etc., can make customers of a play put it down, linger. Today, a monthly profit of up to 50,000 yuan or more. In Beijing, a famous adult toy store, an array of various strange toys. Into the shop, the boss slapped a shot Qin Bin, a big spider will fall before the author is, indeed, the author was shocked. Bin Qin Music of the boss: "This store has hidden a lot of 'fun and meaning'."
Adult toy industry is still a market gap
Gross margins as high as 120-130%, investment recovery period is shorter adult toy actually is interested in real people feel incredible! "Sorry, we are here, children toy counter … …" toy counter of a well-known shopping malls face a look of disappointment Miss Liu customers, not without regret to said.
This situation is not surprising, the world's largest toy production base, with nearly 6,000 toy manufacturers in China only a small number of vendors involved in adult toys, adult toy market is the market is almost empty, while some well-known foreign toy manufacturers Business has this piece of "cake" lurking around … …
White-collar workers in Japan over 20 years of age, at least 84% of people have their own toys; U.S. toy company, each year more than 40% of the product is produced exclusively for adults; and our white-collar workers spending an average annual toy also less than 20 dollars. China Light Industry Association survey data show that in the domestic toy market, 99% of children's toys, adult toys little. Beijing market more than 3000 kinds of toys, Shanghai's more than 7000 kinds of toys almost to children. 33% of adults think that they like and are willing to buy for their own toys, adult toy market just needs a young, up to 50 billion yuan a year or so.
Adult toy city has gradually become the trend of
Industry believes that, in addition to the former children's groups, the Chinese young people aged 15 to 19 toys have also become a major customer groups, young people aged over 20 also needs toys. Toys customer base is gradually expanding the age groups, showing the toy industry in China has more room for development. It can be said, with adult toys is becoming a trend.
Shanghai Adult Toys, a company manager, said: "There are already many people agree is a stylish adult toys, but also a better quality of life." Adults favor toys, in addition to the human playful nature, there are psychological and health factors. Psychologists believe that adults have mental game, they want to get back in the game world, psychological balance. Toy is the best decompression tool, you can relieve tension in a busy adult life, work pressure.
Strong demand and the market contrary, China has not set up for adults, adult toys, specialized development agencies, research institutions and regulatory agencies. It is understood that, because many manufacturers only for processing, all critical means of production are controlled by the hands of foreign developers, domestic manufacturers are unable to prop up the market, let alone control, the operation of the market. Can be said that the market is still calling this piece of blank, waiting for China's toy manufacturers.
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