7 reasons why healthcare institutions need digital signage
Thingsthatgotogether was a trending topic on Facebook and Twitter these days and this post wants to illustrate exactly this; the positive relation between Digital Signage and healthcare institutions (and more precisely, their profits). The success- stories related by healthcare professionals themselves make a strong points in this direction. The supporting arguments for this statement are to be found below but the list should not be seen as exhaustive and can be enriched by an institution’s features and goals.
The benefits of digital signage for the healthcare sector:
1. Promote the services/ products of partner institutions and incur advertising revenue (by selling screen space). Leverage your partnerships and turn them into an additional source of revenue for yourself and publicity for your partners.
2. Enhance the patients retention rate as shown by the Patient Channel’s study in the US;
3. Promote the institution’s services without incurring extra- advertising costs;
4. Enhance an institution’s image and prestige;
5. Improve the institution’s crisis management procedure. In a few clicks you can disseminate vital information throughout your clinic/hospital and efficiently coordinate staff and patients;
6. Inform patients in a timely manner about relevant topics to them. Due to the system’s internet connectivity messages displayed can be instantly updated enabling you to display an up-to-date, error-free content ;
7. Reduce the perceived wait time. The information and ads that will be running will offer patients a more enjoyable environment in which time will fly;
Digital Signage enable you to achieve all that cost- effectively and without the burden of an IT department. The Saas (software as a service) implies that you don’ t need highly skilled IT staff and you don’t need to worry about storage, server bandwidth or backing up your data. Consequently, the user-friendliness of the system allows you to focus on what is of outmost importance to you: your patients.
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