SEO As an Ongoing Process for Ranking Your Site
Even if you conduct a perfect SEO strategy for your website, that’s not good enough. Just because your site ranks high today doesn’t mean that it’ll rank quite as high tomorrow. In fact, given the changing nature of the Web and the constant influx of new websites, chances are your ranking will start to slide over time.
You see, your website doesn’t exist in a vacuum. While your site stays exactly the same, everything around it changes and affects your search ranking. Sometimes your competitors get better at optimizing their very own sites; sometimes you get new competitors who take ranking space. Your customers evolve over time too, of course, and sometimes your customer base shrinks.It’s even possible that the search engines change how they rank sites; it’s not uncommon to wake up one morning and discover that you’ve dropped several rankings at Google or Bing, even though you’ve changed nothing on your site.
Therefore, then, you need to constantly stay on top of your site’s search engine performance and make any necessary changes to keep your ranking. This argues in favor of developing a continuing SEO maintenance plan for your website. This plan will include performance tracking, competitive analysis, keyword evaluation, content updating, structural analysis, and inbound link development.Exactly what does this mean in practice? For most sites, this means constantly evaluating your search ranking and tweaking your site’s SEO. Add new keywords, shake up your site design, write fresher content. Do anything you have to do to maintain pace with what’s happening outside your control and try to maintain the highest search ranking you can.
“Content is king” is an age-old adage in the online world and is especially followed in the search engine optimization field. In past articles, we’ve always explored ways to enrich your site by making your content engaging for your readers, help ramp up your online reputation and use it to build a network online.On the flipside, let’s not forget that articles, blog posts and the written context behind photos and other multimedia contents are what search engine algorithms are programmed to index when crawling a Web site. As such, it’s also important to write with a clear idea of how search engines would be able to look at your post.
Online advertising
Search engine marketing is the number-one component of most companies’ online marketing plans. But # 2 is a new version of an old standby online advertising. That’s right, the Web is simply a big container for all sorts of ads, just like what you’re used to running in print and over the air. Except that online advertising isn’t quite just like traditional print or broadcast advertising.First, customers can act on online ads, which they can’t on traditional ads. Due to this, it’s much, much easier to track the effectiveness of online advertising; you can track not only how many people view an advertisement, but how many click the ad, go to your website, and then buy something. That introduces that accountability uncommon in more than a century of traditional advertising.
Online advertising is different from traditional advertising
What is online advertising? Well, like all advertising, it’s a paid display of your promotional message online, in this instance. With traditional advertising, you pay for space on the printed newspaper or magazine page or else you pay for time on radio or television airwaves. With online advertising, you pay for space on the web page.Therefore the pay for placement thing is fairly much the same. What’s different about online advertising is that you’ve a lot more say over where your ad gets placed and who sees it. Additionally you can track each ad’s performance having a level of granularity not possible in traditional advertising right down to the individual person clicking an advertisement.
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