Generate Online Traffic through Pay per click
Pay per click PPC is advertising provided by the search engine providers (Google, Yahoo! And others) where you PAY for top placement. Despite some people dismissing PPC advertising for its “higher” cost, still used by many top marketers. SEOSolutionIndia is a leader in Pay per click strategies
If you run a website, you need traffic. Not just any traffic, but quality, targeted traffic.
There are literally millions of frustrated website owners waiting endlessly for that elusive flood of visitors to their websites.
Let me ask you one question. How many potential visitors are finding YOUR website? More websites are created each day leading to an upsurge of over crowding, and all are in competition for the coveted visitors. The Internet is a treasure house of information. It is peddled in all forms. Smart marketers soon realized that there is only one sure way to convince the search engines not to shut them down, and that is to give only Quality Content! Not only do the search engines love content, but visitors do too, and visitors buy. So how do you harness the power of content? Specifically, how do you attract traffic using content? Here is a technique “Pay per click” PPC is advertising provided by the search engine providers (Google, Yahoo! And others) where you PAY for top placement. Their strategies for placement differ slightly.
In either case, you pay. Especially for a newly launched site, it is a quick way to get your traffic flowing – but it is not the cheapest. You could spend far more than is profitable for your business if you don’t know what you’re doing. Despite some people dismissing PPC advertising for its “higher” cost, it is still widely used by many top Internet marketers, as the traffic is highly targeted (which depends on how well your PPC ad is written).
Use proven advertising copy words like “how to…” “learn”, “save”, “free” and “easy” in your description. Create curiosity and provide enough specific information or you will attract under-qualified traffic. Figure out the statistics of how many customers you need to make a sale. Based on that figure you can work out how much you are willing to spend to attract customers through pay per click I’d like to share 4 web marketing tips(quoted By “SEO Solution India”) that many people are not aware of, which cost them dearly in the PPC game:
Make sure that your ad has the right keywords so that you can drive laser traffic to your site. Always include all 3 variations: broad match, phrase match, and exact match. This will triple your keyword list, but more importantly, you can capture lower cost Clicks
Don’t lump all your keywords into one big group. Divide into tightly-related groups of
10-30 similar terms, and design ads matching the common words in the keyword group.
Always have two ads for each campaign group, to allow split testing. Vary only one word between the ads. Monitor their click-through rate (CTR). Delete the one with lower CTR, and write a new one. This way, your ads are continually improving in CTR.
There are many more PPC strategies and tricks which cannot be covered in this essay.
Other than Google and Yahoo, you should also not neglect the smaller ones, like Kanoodle and others (there are more than 500 PPC search engines). These still give you some traffic, and usually at a lower cost. To see a comprehensive list of PPC search engines, you can visit PayPerClickSearchEngines. For more Information check” www.seosolutionindia.co.in” a chandigarh SEO company.
Processing your request, Please wait....
