The Do Not Call Registry and Real Estate
For triumphant real estate broker, there is nothing more annoying or potentially destructive than violating the countrywide Do Not Call Registry. This registry was created to defend consumers from aggressive telemarketers and sales people, and analogous to other acts such as the Can Spam act the DNC registry has supplied people with security from aggressive marketers. Sadly, for various small business people, and those that broker real estate, compliance with this law can be difficult, cumbersome and expensive.
In spite of the cost, real estate specialists have to adhere to this law. Any documented violation of the DNC regulation can result in a swift and large fine for the real estate agent. More importantly, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.
Fortunately, if a REALTOR relies on cold calling prospects, or even expired MLS listing leads, there is an easy way to ensure compliance. Lead generation services like the Real Estate Data Exchange,, include the ability to scrub their leads through the countrywide DNC registry as an automated part of their service. This results in a clean list of prospective customers who are all DNC compliant. Services like the automatically scrub their listings against the national Do Not Call registry before providing the information to the real estate agent. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
It is important to note that the RedX is only one numerous tools that include a DNC verification as a fundamental part of their service. The types of tools and software vary and there is a variety of technology available. Therefore, as a real estate agent or small business professional, you should always look for services that include automated processes that address the legal limitation of prospecting such as the DNC registry or the CanSpam act.
The onus of compliance is on you, and the consequences of violating the law can be severe.
Realtors, if you are already in the market for a excellent source of expired MLS Listing Leads, then RedX Real Estate is a fantastic tool. This great software provides you with the resources to beat out your competition. Have more leads, extra listings and additional free time with the Real Estate Data Exchange now.
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