7 facts about postcard printing that newcomers need to know
Are you a newcomer to postcard printing? If you are, then you should know that postcard templates do not teach all the important things that you need to know. Some of the best knowledge and tricks about postcard printing comes from actual experience and wisdom from the veterans of this art. Let me give you seven facts that come right from those veterans that should help you in postcard printing. Just try to read and remember all these very important tips about printing postcards.
1. Always pay attention to the template and configuration – The postcard template and the overall configuration of your postcards is an important factor in its development. Not only does it define the scope and limits of what you can design, but it also determines if the postal services will accept it or not. So always pay attention to your postcard templates and its configuration. Review the postal regulations in your area about postcard mailing and make sure that your templates adhere to their standards.
2. Quality images are key to success – If you want your postcards to succeed, then the images that you should insert in its design must always be in high quality. Any kind of picture might look ok to you, but for postcard printing, a high quality, high resolution full color photograph of graphic is always needed. Typically these are the ones with very high dpi settings in their raw format. The larger and higher the dpi the better quality the image. This will translate into a clearer more vivid image that is perfect for postcard printing. So always insert only high quality images for your custom postcards.
3. Cheap postcards are dead postcards – If you are gunning for cheap postcard printing, I will tell you now that those will become dead postcards. While there is value in saving money, cheapening your color postcards means sacrificing quality, especially in its materials. Cheaper materials typically mean more flimsy custom postcards that will not look good, especially as it gets sent through the postal service. Once they arrive at their destination, they won’t look as good and proper as they should be. So if possible, do not cheapen your postcard printing, they will be as good as dead really.
4. Always use short and cleanly designed text – For your color postcards to work powerfully and correctly, always use short and cleanly designed text. No one wants to read blocks of paragraphs in a color postcard, and even several lines of text are not really welcome. Also using intricate, hard to read fonts is not really ideal as it will add more difficulty to reading the print itself. One line of text or maybe just a few phrases and simple fonts styles are better for a postcard design because it fits the attention span most people reserve for color postcards. So be careful with your postcard text and use something very short and very clean.
5. The dominant color has a role in the postcard’s success – While most people print color postcards in a predominantly white postcard paper material, you should know that the REAL dominant color of the postcard has a big role in its success. Using very uncommon color hues within the postcard design itself can actually make the postcard highly visible and of course more noticeable for most people. Postcards with this kind of unusual color scheme can actually excel in direct mail marketing as lots of people will notice and pay attention to it as they read its message.
6. Always get feedback first before mass production – Another important tip from the veterans is to always get feedback before you go on full force with postcard printing. Get feedback from as many friends and colleagues so that you can know the general impression about your postcard design. This allows you to adjust things when necessary and prevent any bad design decisions from being mass produced as well.
7. Custom postcards can be ordered online – Finally, you should be aware that you can print color postcards online. There are plenty of online postcard printing companies today that make it convenient for you to print custom postcards. By sending them your designs and of course paying them the fees, your color postcards can then be printed and delivered to you with little to no trouble at all in your part. This can really be convenient especially for those people who are bust but still would like to print their own custom postcards.
Great! Try to take note of all these tips and facts. They will be very useful for your postcard printing and designs.
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