Chinese and foreign brands of domestic market share of high-end refrigerators contest to upgrade – the high-end refrigerators, Whirlpool – home appliances industry-hc360 HC Network
Suffered harassment in the global real economy against the background of the domestic industries that have felt the pressure of the market downturn. However, China's refrigerator market, it seems high-end "scenery here is fine." State Information Center released data show that consumption of high-end refrigerators will speed the process throughout 2009, including the door and three more high-end refrigerator market is expected to reach 3.7 million units sales volume, up 30%, in addition, the domestic high-end refrigerator consumption concentrated in the secondary market, accounting for the total
Sell
91% of the amount of which Haier, Midea and other high-end domestic brands in the refrigerator market in particular.
Good driving consumption in multiple
Pattern from the market point of view,
Sanyang
, Whirlpool, LG and other foreign brands in the pattern of exclusive high-end market suffered heavy losses: in the first quarter, domestic brand market share in high-end refrigerators reached an unprecedented 44%, greatly boosted the confidence of domestic brands.
Fuzhou
GOME Electrical Appliances
Advertisement Promotion Department Manager, said Ye are trade, domestic brands in the sudden emergence of high-end market, first of all thanks to the upgrading needs of the consumer market?? With the improvement of housing conditions of urban residents and the spending power of the upgraded high-end consumer demand in the refrigerator a quick release.
The other hand, the relevant state departments in Beijing, Shanghai, Fuzhou, and other home appliances to carry out nine provinces and municipalities "
TM to
"Pilot, undoubtedly will become the new driving sales of high-end refrigerators engine. This means that open the door, three more high refrigerator door will celebrate the opportunity to upgrade and market the energy once released, will fully enhance the high-end refrigerator market share. At the same time,
Bringing home appliances
The implementation of policies helped spur the consumption of the refrigerator market in rural areas. According to statistics of the Fujian Provincial Economic and Trade Commission data, as of July 31 this year, Fujian, bringing home appliances sales totaled 279,800 units, including refrigerators 150,795 units, its total sales volume accounting for about five percent. According Fuqing and Changle part of the appliance dealer introduction, in these two economically developed city, high-end refrigerators consumer mainstream though.
Industry experts pointed out that with the United States, the Haier brand in domestic capacity expansion, product innovation, brand integration and so relentless efforts, the overall competitiveness of domestic brands has been strengthened, which is in the high-end market, domestic brands can quickly "take root "The root causes.
Now, Haier, Midea, Meiling and other enterprises in the high-end market, foreign brands have launched to impact.
America's refrigerator
Wang Jianguo, president of the refrigerator business does not hide the high-end market expectations, "and strive to occupy the market in high-end refrigerators more than 22% market share."
Differentiation
Marketing
Forging core strength
"High-end refrigerators past a single product type, appearance dull, the design is a general lack of new ideas, and the current pursuit of fashion consumers, aesthetic design and convenience, such as diversification requirements do not match, which to some extent suppressed demand for high-end refrigerators. "operations in Fuzhou, a refrigerator more than 8 years of marketing friend who gave away the shortcomings of domestic refrigerators.
Refrigerator with domestic brands at the high end area of R & D and marketing strength for the product appearance, functional design,
Energy
Technology innovation and provided strong support and quality assurance. To Haierkasa Timor, the United States Van Tai Lo, Meiling represented by Athena, design, color, function as a home-made high-end refrigerators, are a growing number of urban middle-class families of all ages.
Which Haierkasa Timor in order to concentrate a large capacity, stainless steel, multi-door, drawer-style popular fashion design these elements were sought after consumers. The beauty of the refrigerator where Emperor Luo, Ze Yi innovative refrigerator played the differentiation of color card. Fully into account in the overall sense of design and ease of use, maintaining a simple and stylish European design.
The e-commerce company in China offers quality products such as china CRb-100 Test Bench , CP-60 Current Probe, and more. For more , please visit rail repair tools today!
Processing your request, Please wait....
