The Best Ways to Design Exceptionally Memorable Business Cards
One of the biggest problems of business owners when it comes to marketing their business is coming up with a memorable business card. Sometimes, they may have used the best materials in their cards or hired the best designer they are still unable to produce impressive and keep-worthy cards.
So, what does really make a memorable card? For starters, the card must be designed in such a way that it gives off a strong impression and generates interest effectively. It should be able to convert those impression and interest into phone calls and inquiries. Likewise, the card must be kept and remembered when your products are needed by your customers.
Here are some ways to make your cards exceptionally memorable:
o Your title. Aside from your name, it is important that you tell people what position you hold in the business. If you are the owner, Vice President, or the Big Boss, put it in your card. This will give people an idea who you are when they contact you.
o Tag line or slogan. If necessary, it’s important that you put a tag line in your business cards. This will tell people what you offer and what you do, especially if the name of your business does not reflect your offerings. A catchy slogan will also be a good addition to make your cards look more impressive. You can also put the special features of your products or services so your customers will be encouraged to keep your cards. Be sure to also emphasize your unique selling proposition to make you stand out in the market.
o Call to action. This is important to put in your cards. You need to motivate your customers to act at once whether that is to call you or visit your web site.
o Placing your picture in the card. This is a great way to be remembered, especially if your business depends on personal relationship with customers. A good photo will make sure that people remember you easily whenever they need your products or services.
o It’s crucial that your contact details are clear, concise, and easy to read. Nothing can frustrate a customer more than a confusing card. Make sure that your card’s design is organized. As much as possible the layout has to be pleasing to the eye. From the text to the graphics, the placement of all elements has to be precise. Don’t pick fonts and colors that are difficult to read. Also, deliver your message and the products or services you offer in a clear and direct manner.
o Color psychology. Colors play an important role in business cards. It’s important that the colors you use complement your business. Don’t simple pick a color just because you think it will make your business card templates look sweet.
o Balance in elements. It is important that you maintain visual balance in all the elements of your cards. There has to be enough white space to make your text readable. The rule of thumb is to put your texts and graphics at 3 mm from the border of the card.
o Collect business cards. Aside from giving out your cards, it is best to collect cards from others, especially your competitions. This would give you an idea and inspiration on the best way to design your cards in such as way that they will look unique and eye-catching.
More tips and information’s on how to make cheap but winning business cards can be found at online printing business cards.
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