Jinjiang sports marketing brand new blueprint for the size of the Qi battle – Sewage Treating Systems
Earlier this year, to fashion the main features of high-profile special steps, announced an official alliance with the Premier League club Birmingham, launch, including professional soccer equipment, including jerseys, the Premier League began to rely on new sports marketing for the road.
Prior to this, ANTA has also announced that spending huge sums of money acquired Fila (Fila) trademark and business in China, wants to use high-end international brands to enter the Chinese sports market, a high-end marketing is carried out quietly.
In the past year, Jinjiang, market leader in sporting goods companies have to like the style of leadership and tolerance, the field of sports marketing for the Jinjiang added the significant words.
At the same time, a large number of small brands have also flashed their marketing "unique skills", not only to promote the "Happy Sport" new marketing strategy and elegant birds, as well as introduction of the starling entertainment alliance strategy, more stylish street campaign to promote further The Pa … …
Thus, in Jinjiang sports marketing territory, not only "ad + star" of the simple repetition, and more big brand international marketing, many small and medium brands of personalized, multi-level marketing, these "new marketing" is lays out a new blueprint for Jinjiang sports marketing.
New Marketing the "internationalization"
China, the pace of the international sporting goods brands in the past year and start to become more frequent and strong, You Qi's Yun Dong in the world-famous Jinjiang footwear industry base, this phenomenon is more Tu Chu, Xu Duo began emerging new marketing Fang Shi Ye.
After a previous pure foundry process of foreign brands, the country's leading sports brand in Jinjiang, some began to plan a blueprint for the acquisition of foreign brands, and some began to try to graft an international advantage in resources, but achieving the same are intended to "一箭双雕"not only expand diversification of domestic marketing channels, but also boost the brand's international growth, Anta and special just the first step in this set Typical two.
Acquisition of high-end international brand marketing was launched opened
Financial crisis, although the enterprise has slowed down the pace of internationalization, but also provides international opportunities for business. Anta acquisition of Fila International Brands Chinese trademark and business, it seized this opportunity to begin marketing a high-end tour.
ANTA Sports Products Limited announced last August, will be no more than 6 billion cost of the acquisition of the Chinese sports brand Fila trademarks and business. At the time, said Zhang Tao, vice president of Anta, Anta buy Fila mainly to complement one another. Fila major high end brand name and brand in the international science and technology research and development has obvious advantages, the main advantage of Anta was concentrated in the supply chain management and terminal distribution. Anta acquisition of Fila, may enhance the competitiveness of high-end sporting goods to enter the China market.
According to reports, Anta will help Fila tennis, golf and other sports high-end fashion market with a strong brand recognition and brand influence, combined with its strong brand loyalty in the mass market and management capacity, in brand management and channel Expand marketing exchange context.
Meanwhile, Fila tennis, golf and other professional sports have a strong R & D strengths, ANTA has China's first sports science lab, along with raising the level of scientific and technological research and development, ANTA products from the domestic into the international the NBA CBA The two sides will develop cooperation in science and technology is vast.
With China's rapid economic growth and rising income levels, healthy way to become a fashion leisure sport, the national demand for high-end sporting goods fast. Anta this acquisition will help it improve movement in the fast-growing high-end fashion market position, and Anta own brand in the domestic market benign complementary.
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