Weather chasing business marketing business small home appliances into the main – fan, humidifier, small appliances – Network Appliance Industry-hc360 HC
Is "51" the first working day after the holiday, office workers morale and perhaps a bit low, but Shanghai is the "hot" love is in the high. "Daily Economic News" learned yesterday from the Shanghai Central Meteorological Observatory, Shanghai today, the highest temperature will be washed to 30 , if this stock hot "situation continued until the 11th, Shanghai is the sense of will to enter the summer weather, the earliest centuries summer records will also be refreshed.
Beginning of summer just passed, yesterday (May 7, 2007) of Shanghai is on the streets has become sandals, skirts, umbrellas, cold drinks in the "show field." 8 am yesterday, Xujiahui meteorological station measured the temperature exceeded 20 . At noon, the maximum temperature reached 28.9 . According to Shanghai Central Meteorological Observatory forecast, for managing, high-pressure high altitudes warm air mass and ground control, the city will continue to sunny weather, temperatures will rise day by day.
Shanghai Central Meteorological Observatory, according to Jian-Hua Dai, chief forecaster introduction, today and tomorrow, Shanghai, the highest temperature will be maintained at about 30 , minimum temperature of 18 to 21 also between the air humidity is low. Thursday, Friday, the temperature will further rise in maximum temperature may even exceed 33 , while under weak trough of low pressure, cloud will be increased. According to the standard meteorological sense, for 5 days after the beginning of summer the average temperature exceeds 22 , then 5, the first day into the summer. Meteorological data from the current analysis, yesterday, May 7 will likely refresh Shanghai on May 18 after a summer record, a new century of the first into the summer.
Historical data show that Shanghai is ahead of the trend into the summer there. Shanghai Century average summer time on June 22, nearly 30 years has been brought forward to June 2, but in recent years were 5 months late. The weather experts said, into the early summer, is global warming caused by climate change. As for this year will break records, can not determine.
Although weather experts Shanghai is also very cautious attitude in the beginning of summer, but Shanghai's major department stores, appliance stores, supermarkets, hotels have already entered the summer, "prepare for" state, competing with the daylight saving feature promotion daily , clothing, electrical appliances and food, mustering strength to become the industry's "Business Forecasting."
Added half a month earlier than normal summer
This year's early summer, so this spring on the vitality of the short sale into a "Waterloo", and by last year's warm winter weather, some clothing manufacturers have abandoned production of spring and even plans to begin from January to summer in order production. The erratic weather, clothing merchants have become more flexible.
Retailers: Summer sales for the overall development
Store in Shanghai in the spring each brand has entered the "countdown" phase, according to the sales counter in a mall personnel, most of the clothing in the late spring to gradually Withdraw, 2 / 3 into the brand discount or sale plant sales.
"Summer clothing sales in the year accounted for 35% of sales, sales of up to 8 months." As the climate changes, as winter and summer transition products, spring more and more secondary role, Canada on by the mild winter, winter sales weak retailers Biezu Jin "prepare" summer market.
Reporter found that the desire to stimulate consumers to buy some sandals, short sleeve or even have a 3-7 fold sales, but retailers also said that these are old models last year or the year before.
Wholesalers: first step than the weather
"Wholesale from this year's summer began in mid-February." Pu Road in the seven wholesale apparel business, said Mr Cheng, summer this year, about half a month earlier than usual shelves as early as the goods in the wholesale merchants were naturally pull hold the event.
It is understood by the warm winter blow, some clothing wholesalers diverted, due to abnormal weather in recent years, clothing merchants said they could not operate according to the traditional sales model, you must plan ahead, chasing the weather business.
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