Appliance stores charge "exorbitant taxes and levies" to avoid a price war – appliance stores, home appliance chain, chain stores – HC Network Appliance Industry
Slotting allowance, counter charges, Dianqing fees, festival fees, advertising fees … … IT suppliers and Gome, Suning, Dazhong and Yongle Appliance stores such collaboration, the meager profits of embezzlement by a variety of charges. How can they charge so many fees, they will always be this close forever?
IT products into the appliance store is a general trend, as sales of IT products has a channel, there will be any problem returned?
IT vendors into vulnerable groups
"Have difficulty in marketing their old store, the new store opened up more to what goods do not expect. Counter charges, personnel costs, sample folded, promotional fees, we have to go in, but sacrificing a lot of . "IT companies in North China a responsible state in the Soviet Union (not his real name) This two-day partnership with the home appliance chain store in Zhengzhou, opened a new shop restless.
Originally, the company's sales in Zhengzhou, the bad, sometimes a month in the stores only sell two, three digital cameras, even the promoters are making enough to support. Consideration of the mutual co-operation in the country well, the Soviet Union in the country is still very much support the store in Zhengzhou. Today, another store opened new stores, has repeatedly asked the company's product approach.
Zhengzhou branch manager, they know not what stores sell products, but also argue that: 'small store to sell products, profits less, you do not go in supplier, we sell products earn any money, but also not receive much money, how to live? "Listen, Regional Manager of the company's report in Zhengzhou, the Soviet Union a number of countries decided that the hard, do not do the business of losing money. But soon, let the headquarters store in Zhengzhou help their headquarters and the Soviet State in the first direct supervisor call." We have been good and very timely payment will give you, Zhengzhou, the more things you support, friendship and cooperation so that we can continue. "When the boss to store headquarters staff soft with hard, then conveyed to the Soviet state in time, the Soviet Union countries know that a strong store front, his only compromise. Finally, the Soviet state in which they came up with a reduction of loss compromise approach: and store signed agreement on the shop supplier, paid 3,000 yuan counter charges, but the product does not enter the newly opened store.
States and the Soviet Union compared to his colleagues in the Shanghai area Manager Li on the "dead" very innocent. Originally, the company's products in the Shanghai market well. But other stores and suppliers to put their profits down, but also directly reflected in the ad. Manager Li to find stores to discuss, I hope part of their profits to come out, to lower the price, but was refused, so Manager Li for themselves. However, the company's 8 points to the store profits, their profit is only 3 points, stores do not support, how to have their own solutions? Thus, the price is not good, sold down naturally, also to store the support costs less. Thus, both spin very stiff, even months, can not end the paragraph from the stores. Manager Li to communicate, they a "headquarters is not approved," gave the top back. Manager Li resigned ending to end, but the two sides in the Shanghai cooperation has not improved.
Something like this every day, suppliers, and between home appliance chain stores, has a very strong IT provider is more powerful in front of home appliance chain stores, has become vulnerable, and only as SONY, Lenovo way a few exceptions.
Even think such a strong brand, and home appliance chain store cooperation is not so smooth, the country has encountered in the United States and Lenovo "ban" and "out of supplies" incident, bring to mind the particular new.
Dazhong Electric Appliance Minister Li Yusong IT Business Division, said: "IT companies in the traditional channel sales, and agents compared to a strong position, forming a company led the market situation. The cooperation and home appliances chain stores The two sides of the order of the same order as before manufacturers can partner, ways of doing things must change. the store because sales of large household appliances market, great voice, but also formed some bad habits. manufacturers and stores are have to adapt to his new role, to change some bad habits before. "
Exorbitant taxes and levies
No rental, eliminating the need for multi-channel cost of the coverage of large stores, home appliance chain stores of these features attractive to suppliers. Once the supplier into the home appliance chain stores, you will find the water deep inside.
Zhang Jin (a pseudonym) is one which is responsible for the local brand hypermarkets in charge of sales, product sales for the company she was excited about the situation. A shop selling 40 a month to 50 computers, the company in Tianjin, a chain of appliance stores 8-year, nearly 5,000 sales, net profits to the stores, the company an average of a computer net profit of 200 yuan, an 100 million in profits. However, Chang and Jin surprise is that, by the end of the year, the company sold in stores is actually a loss. After looking down, in addition to sales staff salaries, most of all store profits were swallowed up costs. At first, the hundreds of thousand of various fees that looks not much over a year, it became an amazing number.
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