Air conditioning appliances retailer rally is scheduled to parity hold out long – air conditioning, parity, retailers – HC Network Appliance Industry
From Suning, Five Star, Gome, Yongle four major appliance stores, that since the expected price increases for air conditioning the past two days, many consumers rush to store air counter, and traced a hold out or are bought and immediately cast goods. The head of four supermarkets yesterday (May 23, 2006) told reporters, as air conditioning supplier has increased prices, retail prices of the key to meeting the current level by Inventory.
What accounts for air conditioning
the weight of copper?
"1P volume of air per 7 kg of copper is about," yesterday mortar, Haier factory in Nanjing on behalf of Mujing Li told reporters that "the price of copper last year, about 35 yuan per kg, while the average price this year has reached 75 yuan per kilograms. "prices here, the production of the empty one 1P withered, just the cost of production of copper would cost 280 more, according to the average copper prices accounted for the entire air-conditioning costs 30% of production costs. "So, price increases of 10% or more reasonable price."
, However, also found on the market, currently has a joint venture brand new price adjustment only, the biggest wave of price increases or domestic brands. Five Star, the head of Paradise yesterday told reporters: "This is because the joint value of the brand has joined the brand costs, their price is relatively high, such as Sanyo 1.5P 1,800 yuan last year, this year has risen to 2,600 yuan. And domestic brands Price is the price of the original bare metal, so a little copper mobilization, will be immediately reflected at the air-conditioning prices. "
Parity sustainability of the retailers?
, Respectively, will be used for various large inventory to stabilize the air conditioning prices, yesterday told reporters the four major appliance stores say for sure that this is only to prevent air too fast and too affected by price increases taken by the market response to sales policy.
Gome official said that procurement of the 5 billion yuan across the country can not be said to have air conditioning although all pay now, but some stock is still cheap enough to meet air-conditioning Nanjing Recently the public demand. But he also said that air conditioning does not deny that the price adjustment over time, but also depends on the reaction of other appliance stores. The Wing-lok, a responsible person said that the current supplier has prices rose 10%, while retailers can now use its stock cheap, various estimates can hold to in June, but if even after parity, retailers will be too much for, because chain stores have done even better, profit is only 10 points.
To prove themselves on the air industry will rise 10% confidence judgments, Suning released yesterday by the newspaper information: the air conditioning during the festival introduced the "economical subsidies", as long as the June 12 purchase of air conditioning in Suning consumers, if June 30 which prices conditioning phenomenon has not occurred, Suning subsidies given to the customer 10 000 points (equivalent to 100).
[Key words]:
Air conditioning
Parity
Retailers
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