"Extended warranty" channel business model is expected to become the new profit point – countries the U.S., mobile phones, digital – HC network appliance industry-hc360
Recently, the National United States, Best Buy have introduced various degrees of "extended warranty" service. "Extended warranty" service is that when consumers buy a product, you can still buy extended warranty service contract, the manufacturer promised the free warranty period, warranty period may be extended 1-5 years. This service is provided by the extended warranty service, the retailer is responsible for promoting, to the product bought is actually a "warranty insurance." But the reporter learned that channel business because of the risk considerations, certain categories of products for the big brands that wishes only to provide "extended warranty" service for those small brands are not "extended warranty" commitment. But the trade, for the channel operators, the maintenance may use third-party "extended warranty" service to become a new profit point, since it has been successful in the business model abroad.
"Extended warranty" mode each has its advantages
"States United States on May 1 last year began a trial basis in some stores on mobile phones, digital products like 'extended warranty' service on September 11 last year formally introduced." U.S. State Department service center value-added services Yang manager told the "China Electronics News" reporter, "This year we officially launched on May 1 'All categories extended warranty service' project, called 'home security'."
The project has covered the whole country sold the U.S. home appliance product category and part of the brand's mobile digital products. These products have 1 year to 5 years of "extended warranty" service fee according to the price of their goods, to calculate the failure rate and characteristics, ranging from 20 yuan first thousand.
Under Mr.Yang introduction, Gome's "extended warranty" is a global service provider adoption and the company's cooperation with the United States realized NEW, NEW companies are Wal-Mart, Best Buy and other commercial enterprises in cooperation with world-renowned business alliance. Also, because the pattern of such third-party service companies in China, the promotion is not too large, so "the country's accession to the United States by the insurance company to total risk, the early promotion of a few years ago, our pay and rewards may be flat, But the prospect of profit must be gradual. "Mr.Yang said with confidence.
And the National US-and third-party service companies different modes of cooperation, Suning launch of the "extended warranty" is still achieved through self-service. Sales service manager of Suning's sensitivity to the "China Electronics News," the reporter said that Suning has released a specific product will be irregular over the warranty period of the "Gold" service, which is a service promotions and none other, for example in the Promotions during the release "8-year Gold Card", beyond the warranty period of time, the sale of services borne by the Suning, and is free of charge.
Suning targeted
but not all categories of products, but the maturity of the technology of mechanical and electrical maintenance of appliances, not including the relatively short life of consumer electronic products. Sensitive manager stressed that Suning focus on "3C service center", he maintained that the sale services free of charge even more to be accepted by consumers.
Enterprises do not bear the cost
Because the country the United States the "extended warranty" is through the cooperation of third-party service companies to achieve, but also the costs by charging consumers and insurance underwriting to avoid the risk, so companies do not need to pay any fees and resources.
And Suning's "extended warranty" is through self-service guarantees, the cost burden from the businesses. Therefore, the manager of Suning's sensitivity, said: "The service also requires manufacturers to support, through cooperation with manufacturers, manufacturers will provide us with some resources, we share the cost of the launching of" extended warranty "Service, to provide services for the consumer none other. "
Same time, the ones who enjoy this type of service is time-, air-conditioning is almost a long-term enjoyment. The TV is different, for example, during the World Cup, Suning was launched TV "extended warranty" Gold Card discounts.
Have different models of "extended warranty", the reporter interviewed the manufacturers have expressed willingness to accept and support. Zhi Huang, high air-conditioning minister said: "We attach importance to manufacturers warranty, the merchant also should pay attention to," extended warranty "to learn from foreign experience, integrating the upstream and downstream resources, gradually introducing a allows manufacturers, insurance companies, service providers and consumers multi-benefit approach.
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