Avoid opening the city to rural household appliance industry, "Blue Ocean" – water heaters, washing machines, television – network appliance industry-hc360 HC
To avoid the city, "Red Sea" to the town to open up home appliance industry, "Blue Ocean." On the 29th afternoon, the newspaper town home appliance chain description of the project will follow the ceremony at the 4th floor meeting room door at the hotel more than 40 readers and the project sponsor?? Cai Xiaodong, Ren Zhixiang and three chains were heated exchanges boss, to discuss prospects for the development of this project and operation details.
Targeting four markets to seize business opportunities
"Town home appliance chain targeting four major markets?? Town." Cai Xiaodong, said the capital city, prefecture-level city and county of this, two, three market is basically saturated, while the four markets have a very large potential.
Wherever there is demand market. Cai Xiaodong talking about, as the country a series of favorable policies to support the implementation of rural areas, farmers already have strong spending power household appliances. "Farmers made money, the first step is to do the house, and now accounts for 80% of rural buildings; second step is to television, solar water heaters, washing machines and other appliances moved into the home, improve quality of life. At present, mostly rural household appliances dealer 'miscellaneous troops' rapid growth can not meet the needs of farmers, which gives us a good opportunity. "
More significant input-output
Appliance store's funds spent on purchases. According to Cai Xiaodong introduced to open an appliance store in the county, at least put 1 million to 2 million yuan, if shop in town, 10 million yuan of funds can be started, the threshold is much lower.
Cai Xiaodong 100 square meters of store, for example, the monthly rental store a few hundred dollars to more than 2,000 yuan from the range; staff wages from 600 to 1000 yuan; storage areas, lower than the city; shipping costs are low, use of "numb" to solve. "Shelf-life home appliances the problem does not exist, by chain, inventory will be monitored every franchise management, will not be much short-term impact of poor sales, a long time of poor sales, will try to organize it back." He introduced home appliances business risk is mainly fire, theft and other security issues.
Present, Cai Xiaodong in Caidian, Xishui, Huangpi child have a franchise research, Yao set in Huangpi opened a outlets, all selling brand appliances. According to Ye Fei Caidian store owner introduced, although close Caidian from Wuhan City, local residents used to the city mall to buy electrical appliances, he is still in business, now more than 35% profit margin. Research sub shop is opened on March 28, the day's turnover of close to 5,000 yuan, so the shop owner Jiang Peng on the market confidence in the future. The Huangpi Yao set outlets, this year's profit margins are expected to exceed 60%.
Integration of resources together to strengthen
Cai Xiaodong and Ren Zhixiang have many years experience in home appliance sales, "What season of the sell what product? Various household appliances major selling point is what? What brand what types of products for the rural market? Including maintenance and elimination of glitches, which are Head can be unified organization of training, or to arrange to join a more mature business shop 'practice', it is also easy to quickly get started to join. "Cai Xiaodong said:" The organization will also regularly exchange business, we can share business ideas learn from each other to promote. "
Understand Cai Xiaodong special operations company has decided to register the project, is handling registration, "I am very optimistic about this market, I will put this project a go."
Town shop with the best local acquaintances
Shop in town, there is a very important prerequisite is to have an acquaintance at the local, preferably their own home. Through the understanding of the market, Cai Xiaodong preferred by farmers for consumption, "follow suit", "a purchased water heaters, often drive people to buy a village water heater." By relatives and friends, short-term there will be a good source , "location is correct, functioning properly, the annual funding up to 50% profit margin."
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