Promotional efforts over 51 Mid-Autumn Festival holiday home appliance stores value – Suning Appliance, Zhejiang Five-Star – HC Network Appliance Industry-hc360
This Sunday, Mid-Autumn Festival. Unlike previous years, this year's Mid-Autumn Festival holiday a day, plus weekends, as if a small holiday. As introduced 10 years ago, as Golden Week, Mid-Autumn Festival holiday in the initial appearance of small and sensitive to smell them to see hidden business opportunities. Yesterday, the United States from China Zhejiang, Zhejiang Yongle, Hangzhou
Suning
Zhejiang Five-Star major
Home Appliances
The feedback chain store look, after a long off-season sales of more than three months after the home appliance chain stores are optimistic about this year's Mid-Autumn Festival small holiday business opportunities, preparing to launch a variety of promotional resources, strive to create the second half of the first The new sales "excitement."
Promotional efforts may be a record year maximum
"Coming Mid-Autumn Festival, National Day, we prepared a 800 million marketing resources on the market, mainly in
TV
, Kitchen, refrigerator, washing machine and other categories. Taking into account the small Mid-Autumn Festival holiday is the second half of the first major holiday, and many special models will be ahead of OTC. "Gome, general manager of Zhejiang Sun Weijie said. In the Suning Appliance Center, Hangzhou, Bian agricultural district management seems to adjust each holiday will trigger a new round of changes in consumption patterns and habits, and change means opportunity. This is why Hangzhou Suning specifically to the best of its sales Suning Qingchun Road flagship store in the Mid-Autumn Festival reloading opened a small selection of the first day of vacation. "We are very optimistic about the Mid-Autumn Festival appliance consumption, promotion efforts even more than in the first half of the five First, last year's National Day, may also store the largest promotional efforts this year. "Shannon said Bian. And, like Hangzhou Su Ning, Zhejiang Five-Star also to its" Sales Champion "Wen San Road, officially opened its flagship store in the Mid-day election on the eve of a small holiday.
To create the second half of the first sale of "excitement"
Various home appliance chain stores why so little value Mid-Autumn Festival holiday? After all, compared to the traditional Golden Week, Mid Autumn Festival holiday can only be a small new faces, and both time and repeat it so close. "Because this year's economic downturn, sales of household appliances in general more 'light'. 51, the home appliance industry, on the initiative into the rest period, that is, the industry says sales of up to two to three months off-season. And
Olympics
Council, appliance stores not only failed to gain business opportunities expected in the Olympics, also lost a lot of traffic. Full year sales target has chosen to put in there, we too need a holiday to stimulate the market was. As the 'gold 9 silver 10' first big festival, Mid-Autumn Festival is all natural high hopes. "Said one of the industry. On the other hand, because the reason the Olympics, part of the Hangzhou new to the wedding postponed until a National Day Golden Week." These newcomers, the festival is also a good time to purchase home appliances point. "Five Star General Manager of Zhejiang Province, following the beginning of that road.
Key wedding after spending 80 delineated
And "51", "11" golden weeks of battle will fall into different categories household electrical appliances, home appliance chain stores in various Mid-Autumn Festival holiday period smaller more targeted promotions. Among them, 80 after the wedding is the various store owners into their own stores invariably want to embrace the key target consumer group.
"We have conducted a survey this year found a hurry to get married in the new Olympic great many. And in accordance with the previous year's experience, in the second half than the first half of the married couple has more. From the fitting process to determine that the small Mid-Autumn Festival holiday, and wedding-related electrical consumption will certainly be doubled. "Lu said following the first. Taking into account the Olympic Games in the wedding crowd, "After 80" is definitely the main consumer groups, and this age have a high consumer brand loyalty, like the purchase of household appliances in the purchase package of the specified brand appliances, Zhejiang Five-Star Electric specifically targeted to launch a different style of refrigerator, washing machine, kitchen packages.
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