With the advantage of the Chengdu Five star Xiaoying "gold" – the five-star appliances, LCD, camera phones – Network Appliance Industry-hc360 HC
"Golden Week" step by step approach, a second half of the largest appliance "price war" broke out. Price war is the home appliance chain enterprises in the final analysis abundant reserve of Competition. After several months of consumer market research, statistics, post-analysis, five-star to develop a targeted marketing program, 30 million promotional resources are in place across the board, with five major advantage of five-star will compete for market share in home appliances, 50 in Chengdu %, Rong appliance prices may fall 30% overall.
30 huge resources fighting foundation laid
After many consultations, according to several months of market research, data analysis, Five Star has already amassed 3.0 billion domestic and international listing of best-selling brand new models of products, ready to "Golden Week" all water distribution . TV products accounting for 40%, of which the main LCD and plasma TVs, particularly 32-inch??? 50-inch large screen LCD TV share at 70% in proportion; handsets accounting for 15%, more up to date listing of popular models, and more megapixels camera phones and feature phones become mainstream; digital products accounting for 15% of the peak season for tourism into the same digital product, Five Star off to Canon, Sony, Samsung, Panasonic and other famous brands Purchasing a digital camera, digital cameras, MP3, MP4 and other trendy digital products 150 000 units … … strong resources
Reserve Five Star "Golden Week" promotion to major efforts laid a solid foundation.
High-end goods are still cheap
4C line
Various supermarkets in Sichuan five-star after another reinstall after transformation, the full range has been baptized, reinstall transformed the five-star comprehensive upgrade of all supermarkets, located in the fashion, fine, professional, high-end experience of 4C products. The brand new listing of the various classes, to the best-selling high-end model-based. But the star has always stick to low-cost line, in the "Golden Week" period, the price is dropped to the bottom again, will once again act as a "price war" led force.
Five Star After years of price limit challenge, flat panel TV has completely become a powerful weapon for the five-star run-off, especially the 32-inch??? 50-inch large screen LCD TV has become an effective force. 65-inch large screen LCD TV Jingxian astronomical star, has become the subject of the trade component of the current discussion. The market's best-selling 42-inch LCD TV will fall below 9,700 yuan; 37-inch LCD TV will fall below 7,700 yuan. In addition, the variety of mainstream high-pixel color screen mobile phone prices across the board straight down, digital cameras, digital cameras, MP3, MP4 and other digital products prices decreased by 20% -30% overall. Refrigerators, washing machines, computers, air conditioning, kitchen utensils and other high-end goods have also cut prices, full support, "11 price war."
Underwriting customized
Challenge price limit
As the Best Buy joint procurement and negotiating power, and integrated a variety of convenient channels of direct suppliers, the price war preparations in the Golden Week, the first sale by the Five Star Underwriting goods much higher than in the past, nearly accounting for the overall procurement of 30%. Variety of high-end large screen LCD TV sales are the first Five Star products are ultra-low sales during the National Day; part of the refrigerator, washing machine, as the first sale of goods at lower prices not only have mobile phones, rice cookers and other high ceremony of both hands; part of the air conditioning went into the battle, the implementation of underwriting, so that variety of high-end air-conditioning more favorable prices.
Strengthen the concept of service and then upgrade
Star said, "Golden Week" price during the same time as the main means, but also by upgrading the quality of services as an important means to win the battle. To enable more consumers to enjoy real "five-star service", five-star reinforced the "appliance consultant" model, and in accordance with uniform standards, and strictly selected a number of new appliances consultant, full intimate service to ensure that customers "Province time and money worry. "
I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as datrek golf bags , ladies ski gloves.
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