Hangzhou, the first local mall about opening integrated appliances – home appliances chain, information appliances, products – HC Network Appliance Industry
First, Suning, the country after the United States, the five-star, had sales of home appliances to store the form of the public. From the initial development of an exclusive monopoly to now more than 30 large and small stores, Hangzhou appliance sales market is more and more "foreign monks" enclosure divided. While many industry insiders believe, to Hangzhou appliance stores close to saturation, "adequate" in the pattern of increasing profits led the market lower, but the Pacific Electric Co., Ltd. in Zhejiang, the eyes of the person in charge, this is precisely a "Local Boy" localization of a golden opportunity to grab the market.
Hangzhou first local comprehensive electrical hypermarkets opened in Fengqi Road
After two years of research and preparation, the Zhejiang Pacific Electric Co., Ltd. invested 300 million yuan huge amounts of money, plans to have in Hangzhou in 2006 the development of more than 10 appliance outlets. Which will end in April at the grand opening of 135 Fengqi East flagship store, is the strength of the Pacific into the local electrical appliance market in a generous head. This large modern home appliance store occupies more than 5,000 square meters, will become the first native to Hangzhou integrated electrical current mall.
For "adequate" in the current market conditions, the Pacific Electric was not blind. According to several research companies, Hangzhou appliance market capacity more than 60 million, that stores the number of full saturation at about 40-50 or so. If now the store volume in accordance with market potential does not. "Development of space does not depend on someone else let you have it on their own out of the past. The rest of the cake of course wins, but in the hands of other people must find ways to grab the cake." Pacific Electric's Song Yuanxing manager describes it.
And Suning, Gome, five-star compared to other external electrical stores, Zhejiang Pacific Electric Co., Ltd. as the Zhejiang local home appliance chain enterprises, the development of confidence in the future, plans to use a year to regain the market dominance of Zhejiang. The Pacific Electric reason to have such ambitions, it is unmatched from other home appliances stores the advantages??? Localization. Embodied in the selling mode is the brand, quality, price, service four assured.
Zhejiang Hangzhou Pacific Electric Co., Ltd. formerly known as Pacific air conditioning Electric Company, was a brand of Hangzhou, a number of air-conditioning agents, nearly 20 years of development history. Both between the local customer or vendor, have created a good brand well, "old store" will bring the Pacific Electric appliance store of leading the military.
Use local advantages to expand room for downward compression costs
"Phone for a", "99 yuan refrigerator", using weekends or holidays home appliances stores slashed prices to compete has become a common means, the result is often caused by two-defeating??? Consumer workers life a waste of money, store margins are. The face of disorderly market promotion, the Pacific Electric localization advantage by leveraging its operating costs to compress and expand price cut, the appliance sales price to the greatest extent to the customer. Different from Suning, Gome, Five Star and other "foreign monks" huge rent and management costs, the Pacific Electric operated mainly shop buy a house model, the effective pressure to avoid the rent transferred to consumers. At the same time, because the company is headquartered in Hangzhou, the direct operation of this local approach to management costs are also significant savings. Been substantially reduced cost, selling price of natural than other external stores to account for more advantages. In addition, the Pacific Electric was also reached with a number of companies "pay the advance purchase" agreement, the purchase price to get a unique advantage. As for the last how much can be none other benefits to consumers? Pacific Electric some promise: the same appliance stores than at least two percentage points lower.
Perfect after-sales service more convenient for consumers
"Service is not off the work, but sales of a new beginning" after years of accumulation of resources in the industry, the Pacific Electric in the after-sales service has become a fixed pattern. Manufacturers not only provide maintenance, also has a mandate directly from the manufacturers of professional maintenance team. As long as home appliances sold by the store, in addition to home delivery for 12 hours, 24 hours to install in place of regular service, maintenance personnel will also visit the annual 3-4 month return visit, on the electrical circuit, performance, etc. free of charge conservation.
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