China launched the 8th generation line-intensive industries to break the pattern – BOE, Sharp – HC network appliance industry-hc360
Downstream
TV
Firms in the industry extend its reach into the upstream panel, upstream to the downstream panel makers are actively expanding. Industry leading domestic panel
BOE
Fails to lead the transformation of this flat field
In the global market, there are self-supply capacity of LCD panels have the right to speak on the price controls, and this has been the domestic color TV manufacturers in the short board.
10 29, domestic LCD panel industry leaders BOE issued a notice to be invested 386 million yuan into the machine foundry business?? Implementation of the Beijing factory S1 project, set machine to establish R & D, production,
Sell
In one of the wholly-owned subsidiary?? Beijing BOE Video Technology Co., Ltd.. BOE said, S1 project start, the new company will engage in LCD display,
Flat Panel TV
End products and systems, such as R & D, manufacturing and sales, OEM-based products, both "PEONY (Peony)" brand display and "BOE (BOE)" brand television sales.
Last couple of years, part-funded TV companies have to enter the upstream industry chain is not involved in the production of liquid crystal module is launched higher end of the LCD production line. This time, the BOE reverse the move, to encroach on the LCD TV industry chain downstream OEM market, immediately sparked industry-wide concern.
Then cut prices in the flat panel market is in a sound industry background, has a liquid crystal production own core technology, and national policy strongly supported by the BOE to copy
Sharp
, Japanese and Korean giants Samsung and other successful model?
Digest excess capacity crisis response
In November of this year
Shenzhen
The fair, led by the Shenzhen Municipal Government, is estimated to invest more than 10 billion yuan of the 8.5 generation LCD panel production line became the focus of this major investment program launched recently launched the domestic high-generation line of another intense climax.
Count this is still brewing in the Shenzhen line, as at present, the domestic surfaced
8 on behalf of the line
Has seven, including LGD, 8 on behalf of the line item officially settled in Guangzhou Development Zone, Nanjing Sharp lines to reach 6 +8 cooperation program on behalf of Samsung and the Suzhou city government plans to invest 22 billion yuan to build Gen 8 line, Dragon Holdings and build a 23 billion yuan investment in Kunshan Development Zone, Tappi Optoelectronics
8.5 on behalf of the line
Chi Mei Optoelectronics and Foshan Canton prepared the new building, Nanhai District, Foshan, 8.5 on behalf of the line, and the total investment of 28.0 billion BOE of 8 on behalf of the line. Moreover, these production lines are expected to put into operation on the end of 2012.
For this phenomenon, professional research institutions DIGITIMESResearch predicted that if the 8th generation line Junan program production, then, China will become the world's second largest production base of the 8th generation line, production is second only to South Korea. Taiwan, CMO, General Manager Wang Chao has said publicly, to assess the current demand, the China market at the most up to 2 Generation 8 plant line.
Regardless of whether the objective of this argument, the parties on the Ma Gaoshi on behalf of the line will bring the investment enthusiasm of the rapid growth of production can not be ignored, this scale, the industry panel on the market two years or face "a crisis of surplus "not without concern.
Appliance industry Liu Buchen, senior analyst to the "IT Times" pointed out that with the next BOE panel supply increases, a problem is extremely urgent, and that is how they will form a huge digestive capacity. "Clearly, their digestion into the machine production capacity is the most effective way." Liu Buchen analysis.
BOE now has a full size display devices covering the 4.5 generation, 5 generations, 6 generations, 8-generation LCD panel production line: Chengdu 4.5 on behalf of the line just mass production, monthly capacity of 30,000; 5 on behalf of the Line of put into operation, monthly output can reach 100,000; Hefei 6 on behalf of the line under construction in the fourth quarter is expected to enter mass production next year, production would reach 90,000; Beijing in the construction of the 8th generation line per month can also reach 90 000, expected the end of 2012 production.
Blossom everywhere face high local generation LCD line, the potential threat, saddled with their huge capacity for BOE, alone at the expense of profits, low prices it is difficult to complete the goal of sustained profitability. Therefore, the industry pointed out that the cause of both the OEM business, or own brand strategy, undoubtedly form BOE "homegrown."
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