3? 15 appliance annual report: A Unique home appliance – home appliances business, home appliance sales – Network Appliance Industry-hc360 HC
2008, the diffuse global
Financial
Crisis on the world economy has a huge influence, as the appliance manufacturer and exporter of China's home appliance industry bear the brunt of the financial crisis, was seriously affected. Order to reduce the terminal
Sell
Lag, large customer resource constraints, and increasing pressure on the industry such as inventory, almost all household electrical appliance enterprises became a common experience. Was released by General Administration of Customs statistics, from the second half of 2008, China's home appliance industry exports will appear more substantial decline. Chinese home appliance Association Huodu Fong told reporters at China's home appliance industry, production, sales, export growth are significant decline, refrigerator, air conditioning,
Microwave ovens
Also appeared in a rare negative growth, compression-type refrigerators, washing machines, vacuum cleaners increase is also falling significantly.
The face of the spreading international financial crisis, industry experts generally bad-mouth appliance industry's future: "The situation in mid-2009 will be worse."
The face of difficulties, Chinese government determined to promote
Bringing home appliances
Activities, wise decision-making, from December 1, 2008 onwards, home appliances countryside activities expanded to 14 provinces (autonomous regions and municipalities), and from February 1, 2009 from a nationwide promotion, but also a period of 4 years . Appliances to the countryside policy, the countryside of rural consumers to purchase products can be 13% of the financial subsidy, then the relevant departments of the continued need of the situation and expand the range of products to rural areas and improve the countryside products, price ceiling, to successfully develop the rural consumer appliance market, expanding domestic demand strategy provides a strong guarantee.
2009 5 months, the State introduced
Energy
Waste Management Project, and the first implementation of energy-saving air-conditioning included in the directory, provides consumers two energy-efficient air conditioning -650 yuan per 300 yuan subsidy to purchase an energy efficient air conditioning 500 -850 dollars per grant, won the air-conditioning business wide range of responses and consumers.
2009 6 months, the country has launched
TM to
Policy, consumer electronics market stagnant city played a great stimulus and renewal in the pilot areas and set off a consumer boom.
Recovery appliance industry prosperity index
In the New Deal, escorted by the three major home appliances in 2009, the momentum of the overall development of China's home appliance industry change for the better, the overall index of industrial recovery in the economy.
National Bureau of Statistics China Economic Monitoring Center released by the appliance industry in the sentiment index showed the fourth quarter of 2009, household appliances industry continued recovery of growth. The home appliance industry prosperity index in the two consecutive quarters of rising up, the fourth quarter of 2009 reached 97.5 points (growth rate in 2004 = 100); of an early warning by the home appliance industry index bottomed out, the fourth quarter of 2009 reached 86.7 points, re- Back to the normal "green zone."
And third quarter of 2009 compared to the fourth quarter of 2009, household appliances industry, production, sales revenue, profit, taxes, investment, and prices of major economic indicators showed overall growth. One appliance industry to enhance production of synthetic index 0.9 points quarter on quarter, three quarters in a row to maintain recovery; appliance industry sales growth year on year increase of 9.4 percentage points the previous quarter; occupied capital of finished products from negative to positive growth over the previous year; the first three quarter has been in a depressed state of the home appliance exports also appeared in the fourth quarter rebound, the trend of decline continued to decline.
2009 fourth quarter by the home appliance industry prosperity index remained relatively strong upward trend, indicating that appliance industry in enhancing its own internal growth momentum.
National Bureau of Statistics China Economic Monitoring Center has predicted, through a variety of factors, China's overall economy in 2010 will continue for the better and encourage continuation of the policy will enable appliance consumption growth in consumer demand, consumption of household appliances room to grow still larger, household appliances industry will continue to maintain a certain growth rate.
Benefited from New Deal to stimulate the three major home appliances in 2009, China's household appliances industry sentiment index not only significant rebound and return to "green zone", household appliances industry entrepreneurs confidence index improved significantly. According to the PRC, "China's entrepreneur confidence index of 100 household appliance industry expert group" survey of 120 members, entrepreneurs of the second quarter of 2009 to the fourth quarter were 122.1,117.0,128.7 confidence index, maintaining a continuous " more confidence "in the state.
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