Ding Lang Kids join cheated "very hurt" Group Rights Alliance – ding Lang, children's clothing – clothing industry
Currently China has 380 million children, accounting for the total population of 1 / 4. With the improvement of living standards, people are willing to come up with more and more money to dress their "baby" Kids Also, it Clothing Market as an independent market.
It is understood that Kids in the apparel industry, the proportion is still small, accounting for only 6% of the national garment production around the figure of the total population of 1 / 4 of children compared to consumer groups, see the great children's clothing development.
Such a good opportunity not only to attract many investors, it also attracts some people who think otherwise.
2007, the one known as "Ding Ding Boy" of children's clothing discount brand, claiming to be in the market to understand and grasp the various resources based on the official launch of the "brand children's clothing discount" business philosophy and business model, " try with 3? 5 years to become the industry leader, "and led a group of small business interested in children's clothing co-investors to success. Through parts TV Media and indiscriminate aerial bombardments of advertisements, has joined more than 300 clothing dealer ding Lang.
However, one year after, joined the dealers are currently organizing a new "alliance", ready to ding Lang court. What is the reason for Cooperation Court what the parties?
Overwhelming advertising "conquer" the franchisees
"Children Qian Haozhuan, ding ding Lang earned money better", in September 2007 in one afternoon, Zhejiang, Ni Hongqing (a pseudonym) surf inadvertently saw the ad. "Opportunities ah, is not this their opportunities have been struggling to find it?"
After a night of thinking, the next day, Ni Hongqing called the ding on the hotline to join Lang. "Hello, Hello, we are here to join the hotline, ask what you can do for you?" Phone "investment adviser" told Nihong Qing, as long as the joined ding Lang, will be able to quickly get rid of economic difficulties, and the Corporation will join the business, "escort" in the brand image of the training, incentives, and reserves on the franchisee has some support. Ni Hongqing can not help but heart was.
The next few days, Ni Hongqing very concerned about the ding Lang advertising and related information. A friend told him that there are many television programs on the ding Lang, Shenzhen Satellite TV's "business online", Shanxi TV's "investment round," Shandong Qilu Taiwan's "Ding Ding Lang topic", Yunnan TV's "gold bar" … … In this way, Ni Hongqing also identified their own ideas, what you want, is one such brand.
2007 10 month, carries children's clothing brand Sell Dream Ni Hongqing, and boarded the train to Beijing. Lang is located in the ding Min Zhuang, Haidian District, Beijing, the headquarters staff received enthusiastic Nihong Qing, also visited with his grand hall. In the display hall Children's Clothing Indeed, and on the Web site as both beautiful and high grade, and the price is still cheap, and some set of prices, but 20 yuan.
Staff also told the Ni Hongqing, the exhibition hall is only part of Lang ding clothes only, the Company also has a large warehousing and logistics in Hong Kong. See Ni Hongqing products have been watching, if not many, service personnel also said the company very powerful, can be released 100 heart, headquarters can use the advantage of Beijing's traffic to ensure delivery to the discount in the first time.
To further understand the details of joining, after a few days Nihong Qing ding again came from Zhejiang Lang Beijing headquarters. This time, he received another service. After many compare prices, product inspection, the Ni Hongqing decided to do ding Lang's franchisees.
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