Paradise coach Qu Zhihao: create Chengdu appliances Chunxi Road – Paradise, Qu Zhihao – HC Network Appliance Industry
"Huaxi Dushi Bao" will be the living room part
Current guests: Sichuan Yongle Chain Co., Ltd. General Manager Qu Zhihao
Character sketch: Shandong Province, tall burly British sonorous inch head, striped tie, white shirt, playing football for 10 years, is with speed, stamina, and snatching the spirit of athletes, first came to life in Chengdu helm Paradise Electric, smug .
Vision: to create Chengdu, home appliances, "Chunxi Road"
22 this month, Yongle high lift bridge on the 2nd store will be a grand opening, there are a lot Yongle Marketplace Adds a new small high lift bridge. The same home appliance chain opened two stores in the same region, which was the first time in Chengdu.
This layout in the end is a brilliant idea or dangerous trick? Qu Zhihao, in his spacious office accepted the reporter an exclusive interview. On the development of Paradise and expansion in Sichuan, the total appears curved intimate knowledge of meticulous blueprint for the future to the show. His courage to see the athletes, professional business district is a rare resource, appliance sales have been formed in the climate and soaring bridge with lots of high yield is such a professional business district, so a further drop in this Paradise of a child, to seize a good home appliance chain port. With this move, the total is more great music vision: Bridge business district with a Wing-lok, soaring occupy a one of two stores, to create Chengdu, home appliances, "Chunxi Road," Chengdu people are buying home appliances, will be visiting the soaring bridge.
Total, according to Qu said the soaring bridge on the 2nd Paradise shop is an important piece of Chengdu map, in the product category, store environment, staff quality and so have a huge breakthrough, is it a flagship store.
"II will cover all home appliance store category and brand, product grades of high, medium and low-grade has to meet the needs of different consumers. Meanwhile, leading consumer show focused on the trend of new, boutique, kitchen appliances and 3C products more to shine. products on display and presentation will be more humane, life, and to the consumer to experience the type of service. "
In the service building of the contingent, the song always made stringent requirements: Staff to be consulting for Shopping guide expert. "We are promoters had professional training, requiring them to fully grasp the knowledge of the appliance, and to help customers experience the product, as customers buy and use appliances in good staff."
Football player in the field of scraping always have the precise vision and long-lasting endurance, the overall vision of music people clearly feel that. He used an analogy: "We have found that soaring bridge shopping district is a gold mine, not only dug from the pot of gold, Paradise will be ready for more mining tools, continue digging down." Qu always said that in the same region, two open stores is a bold attempt, do not rule out other sales regions have taken this pattern.
Challenges: the price or lower? Contest was to bring!
Along, Paradise in the "cheap goods" on a slightly weak voice, but many games, songs used to challenge the total, soon as he took on the high-profile claims: price or lower? Contest was to bring! Demonstrated its desire with competitors, the competition for market share, "ambition."
"In order to ensure more competitive prices, Paradise will combine consumer demand and upstream manufacturing resources, launched a series of customized truly reflect the GSP, underwriting, buy products." Qu said the total, in preparation for high lift bridge Second store opening and the "51" golden weeks, the Paradise has been the preparation of 1.5 million sources, which Pratt & Whitney 50% the number of commodities, covering TV, Air conditioning, digital and other eight categories, prices lower than the average market price of 15 %? 20%. "
Raiders
addition to price, the Yongle also prepared a wealth of promotional activities, including the audience to buy gifts, prizes, general manager of signings and other celebrity help out.
Pulse: better enjoy the new electrical
As industry veterans class people, always ready song grasp the pulse of product replacement, on the popular trend of home appliances also sees fire observation. "Flat-panel TVs have become mass consumer goods, of which, 37 inches above the living room bedroom flat and 26-inch flat panel is the mainstream of the future consumption and economic development, the secondary market is also gradually accepted the flat-panel TV. Refrigerator will be fresh and energy conservation for the two Aspect, washing machine drum is still a consumer trend, popular with air conditioning and refrigeration energy efficiency and good product. "
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