Married Couples Are A Rare Commodity These Days
Nowadays, we are looking at increasing rates of divorce and decreasing, almost devastating, rates of weddings. Couples are a rare find nowadays, and this is influenced by many appealing factors. But there is one particular fact that is quite interesting and appealing, which is going to be elaborated below.
It is widely known across many different industries that we have some common and some other not so common indexes and indicators on how strong a particular industry is at the moment. A common one is the lipstick effect that we saw during the world crisis.
This indicator states that when people are having financial problems, wives and single women fulfill their need to shop by doing some cheap shopping. Lipsticks, being a quite cheap product, are starting to sell more because they often please women.
The same lipstick effect can be seen in one of the factors which influence the dating and the wedding industry. If you are quite curious, you will be surprised on why this is applicable because it is actually quite simple. You can see this index from the number of dresses sold in the last 60 days.
Why is this possible? Now, logically when you find more dresses sold, more people especially women are spending more of their money since those dresses are usually expensive. The reason for women in buying these dresses is because they are either getting married or attending an event in the future, which will most likely be a wedding. That is what made it possible.
Based on these facts, when you observe these dress sales carefully, you might learn about how the dating and the wedding industry are progressing. Do not forget about the type of dress that you are observing, since you will want to check on some special evening dresses designed for special purposes only, other than just any ordinary made dresses for ordinary events.
If you consider the fact that couples that do not get married are increasing steadily, you will soon understand why married couples are a rare commodity these days. There are many factors for this phenomenon, but one of the most prominent is the fact that women are way more independent right now than they were back then. More independent, more money, more dresses. See how it is all connected?
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