Competition success for Butterfly Chinese home appliance industry upgrade – household appliances, development – HC Network Appliance Industry
Recently held in Guangzhou, "Sohu Chinese home appliance Summit 2005" on the home appliance industry, the public celebrity Competition on Huashan Mountain, respectively, points to the confusion and the household appliance industry and discusses its future prospects. Chinese home appliance industry is indeed bloody, battle each other. The limelight in recent years gradually shoved
Home appliance chain
Marketplace
More frequent information, household electrical appliance enterprises
Financing
Mergers and acquisitions, taking advantage of existing assets, diversification of development models, such as roads endless.
Open
Competition
Achievements of industrial upgrading
From the former entirely on imported Chinese home appliance products developed to become the market mainstream products, Chinese home appliance industry from the "hopeless industry" after "low-tech, labor productivity-intensive, repetitive competition" to the development of China is now "open The most thorough "industry. State Council Development Research Center, said Zhang Wenkui Enterprise Institute Fellow, created an open and competitive home appliance industry of China, while Chinese home appliance industry is still dependent on future upgrades open competition.
Under
Ministry of Information Industry statistics show that in 2004 electronic information product manufacturing industry
Sell
Income of 2.655 trillion yuan, up 41.7% over 2003, exports grew by 46%; first half of 2005 total sales of more than 16,800 industry-wide billion, up 20%. It is understood, is the continuous technological innovation and technology integration for the industry, purification, and the Chinese home appliance industry is gradually cleaning to electronic information products manufacturing industry.
Due to historical reasons, China
Appliance Retail
Industry
Capital
Constitute the majority of the private capital, they flexible mechanism, creativity,
Business
The initial "small quick spirit" is their typical style. But with the continuous expansion of business scale and market competition escalating, the traditional
Retail
Of
Operate
Management and market theory has obviously can not meet the business needs of rapid development, its operation and management models in-depth, sustained innovation is also a recession, so business model and management tools, and convergence on a single common problem of these enterprises, the main as follows: heavy network size, lightweight single-shop quality; heavy commodity prices, light management services? heavy campaign trail, light culture.
Zhang Wenkui the same time that the mainstream business world should be those "not dependent on natural resources, non-competitive industries in the state's public companies." Chinese home appliance enterprises to become the international mainstream, the real challenge is not to scale, nor is the speed of development, but
Corporate Culture
And two aspects of corporate governance. 2005 Greencool companies such crises can be seen, "speculation" was too strong, the spirit of less than rigorous, open and competitive international rules temper enough, is still a household electrical appliance enterprises in China on the serious shortcomings of corporate governance.
Create space for development chain sales
"Chain of home appliance industry is just beginning, competition, capital and services has been developed to the competition." The State Council Development Research Institute
Market economy
Lu Renbo research fellow at the meeting said.
Present, the Chinese home appliance chain store market, has formed five major chains.
States United States
,
Suning
Paradise, etc.. Competition in home appliance chain in China has just begun in 2005 was the first sign of a very. Gome, Yongle, Suning have entered the capital market. There are many
Investment
The company is strengthening chain.
Recent years, China's home appliance network changes quickly, home appliance chain on the scale, to 2005, China's home appliance market size has exceeded 500 billion. In an urban market, sales of home appliance chain accounted for more than 70%. City home appliance chain market share has changed dramatically, from less than 30% in 2003, this year has reached 48%, which is the proportion of national sales. Therefore, the chain of channels into the sought-after position. How kind of appliance manufacturers, to change channels to establish the appropriate model and corresponding policies.
Household electrical appliance enterprises
Competitive level should be reflected in the services, not just simply sell a product. Competitive advantage should be reflected in foreign development of large-scale retail enterprises total 500 billion in sales volume. Businesses should provide consumers with excellent service and strive to more abundant resources.
Use of funds seeking diversification of new Authority
Forum in this industry, the Forum
Expert
That the information and electronic manufacturing industry with China's relatively high speed of development, China's household electrical appliance enterprises are increasingly liberalized domestic and international development approach,
Haier
,
TCL
,
Association
And other giant companies has had the international competitiveness, began some international influence of Chinese enterprises, and increasing application of information diversity.
Observers predicted that China's commodity circulation with the full liberalization of foreign investment, will soon have international and domestic new business with capital to enter the Chinese home appliance retail
Locks
.
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