China's domestic appliance industry is expected "design escape" – appliances, small appliances, kitchen and bathroom – home appliance industry-hc360 HC Network
When the "industrial design" is about to become the next competition in home appliance industry focus, Chinese domestic enterprises should understand how industrial design? How should China's industrial design out of their way? This issue, reporters were invited to the United States of
Air conditioning
Three new industrial design director Lee, director of industrial design Little Swan Company Limited Feng Xudong, Shanghai Guide Industrial Design Co., Ltd. designer Alvin, Nova 3C Product Design Co., Ltd. Hong Zhang and other managers to participate in the discussion of four people in the trade.
Industrial design bring?
Years, the Chinese appliance market competition, price war has been a magic weapon, but the result was greatly reduced product value. The past two years, many companies began to realize that the industrial design
Business
Value, then how industrial design can bring to any household electrical appliance enterprises?
Li 3 new: industrial design, including shape design,
Mold
Design, process integration, and other links to the home appliance manufacturing industry of its new features, rapidly enhance the brand value. There is no doubt now after the price war among enterprises era lessons in blood, started to pay attention more and more industrial design and product quality and brand them as "soul."
Zhang Hong: Beauty
Refrigerator
After following the industrial design, to zero from the sale of products of a speedy upgrading of the product and the industry this year has a significant market share, it must be said that industrial design to its tremendous leap.
Industrial design into corporate strategy
Is it more and more enterprises are starting to industrial design into a strategic business?
Feng Xudong: Little Swan directly involved in the current
Washing machine
Design industrial design department with 10 people, almost all of Little Swan products had their own research and development. This year in particular the number of small swans fog state water cube washing machine washing the 2006 China Industrial Design Prize of the enterprise is a firm of industrial design as the most important strategic thinking. Little Swan has been considering the introduction of industrial design, strategic partners, access to more in-depth, long-term design and development cooperation.
Alvin: Although many household electrical appliance enterprises have realized the importance of industrial design, but the specific how to operate, how to change the understanding of industrial design for years, yet few companies to have a clear idea. So, by all walks of life in the general importance of industrial design today, in the appliance industry can only just started.
"Made in China" to "Designed in China"
Any case, we can see the industrial design has been in the Chinese home appliance industry began to develop, then can China from "China" the transition to the "Chinese design"?
Li 3 new: Europe's industrial design has developed in recent years, Korea and Japan had 23 years of industrial design, industrial design in China over the past seven or eight years ago flourish, though started late, but still made some achievements. In particular, Lenovo,
Chang
United States of such companies have achieved good effect, and
Consumption
Were established from the hearts of "Made in China" to "Designed in China" brand feeling.
Zhang Hong: China's booming industrial design, a large number of Chinese local companies and excellent industrial design designers are beginning to be recognized by the industry. In particular, more and more local Chinese-style designers, from the "Chinese knot" to "Red China" to lead a popular style. We believe that China has accumulated over thousands of years, the fine culture of China will definitely bring a lot of home appliance manufacturing industrial design surprises, enterprises should also encourage those who have creative ideas of designers stick to it.
[Key words]:
Home Appliances
Small appliances
Kitchen
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