Animation business; do not do derivatives and other derivatives court death death – animation derivatives, animation business – the toy industry
Began in March of this year, Chongqing diffuse to national culture, Ltd. President Liu Island on the frequent shuttle in between the two cities of Chongqing and Hangzhou. One in his mind the idea of settling for a long time ripe??? Into animation derivatives industry.
A coincidence, and diffuse to have a close tribe Cooperation In Chongqing, as U.S. Animation Art Co., Ltd., recently derived from industry will also be involved in animation, creative this year as one of the priorities.
Water animation test derivatives market, for a routine animation company, the company may be regarded as a must. From Europe and the United States, Japan, decades-long journey of view the animation industry, animation derivatives market opportunities is a major corporate earnings front. This signal is also another layer of expression of the hidden nature of the coincidence: Chongqing animation companies through the necessary technical accumulation and capital accumulation, the longer satisfied with the status of purely technical workers; enterprises, technical ability The competition began to shift to another position, which is none other than non-derivatives market.
This kind of action had been frequently have occurred in other cities, from the "Lotus Lantern" derivatives market crashed and return to India with "Blue Cat" the proliferation of images of various children's products to every corner of the market , the derivative markets reflects the bright light to attract the industry to everyone, Chongqing animation companies naturally not far behind.
As the United States and diffuse like family have to be aggressive. Derivatives grow in this industry do not see the head of the chain, Chongqing two animation enterprises have ambitious at the beginning, but because there are too many unpredictable period of the factors which count not the end. Therefore, the two companies, there are not enough confidence; As for the animation business in Chongqing derivatives have expected the road, the fog not yet dispersed, uncertain future Shangqie … …
Decline in Pioneer In fact, the diffuse like family and as the U.S. does not count as animation into the derivatives industry in Chongqing's pedigree, a true pioneer by virtue of "Le Bear" and the well-known digital TV Co., Ltd. Chongqing, Takahiro.
"Le Bear" is the SARFT issued a "limited broadcast of foreign cartoons during prime time," one of the biggest beneficiaries of the policy in the domestic cartoon from the quality and quantity are relatively scarce, "Lele Bear "with a lovely shape and to attract the child's story, by CCTV, Hunan Golden Eagle TV, and other local stations repeatedly broadcast, gathered quickly, not small" childish. " As a result, brand is also initial signs.
Therefore, in accordance with the conventional model, Takahiro started "Le Bear" derivative product development, try to use such models to quickly withdrawn from circulation a lot of money spent on making animated films.
In Takahiro, led by general manager Zhang Lei, the reporter went to the company dedicated showroom. Showroom and the size of the classroom, under the bright lights displays a variety of children's products. There are children in the stationery counter the common reader board, writing case, there are bags, T … … but these products have a common characteristic: the prominent place has obviously Sasakuma icon or LOGO. Lei Zhang, general manager of showroom
specifically to come up with a corner of the box "talking Sasakuma" Doll told reporters, "This is just the completion of new product development, with repeater function, can record and play . " Under the demonstration
Lei Zhang, Lele Bear doll "speak" the. However, with professional appearance Toy store In sales, pleasant toys, dolls contrast, whether from design, style or work, the reporter in front of only Sasakuma doll also some difference between both. Reporter learned from the side, the company chairman Zhang Lian-hong company had launched its own derivatives minor complaints.
In the case of no experience, Takahiro be a meteoric rise, short-listed derivatives markets numerous colorful inner circle it? Reporters did not see more from the market of goods on Sasakuma, as feared: Takahiro efforts to drown in the wave of rough derivatives whirlpool.
The company's specific marketing staff told reporters that at present the company's derivatives business in the period of sustained investment. Because the product is not mature, so basic to stay in "See Me" stage, not to large-scale marketing.
As the United States and emboldened enough
Perhaps because there is a lesson, so as the U.S. general manager of the Xing business development company as a "testing the water move."
As the United States and selected partner is a Hong Kong-based toy manufacturer. The company had previously focused on the international market, has made Astro Boy, Doraemon Derivative products and other brands. In this cooperation, as U.S. companies playing the "Qian Kun Da Nuo." U.S. intelligence company shares as a way to use the brand authorized shares into derivatives as the development of this project, the "spicy small enemies" of toys, household brand to grant the right to use this toy manufacturers, and this brand really has the gold content The video release is also firmly squeeze in as the U.S. hand. Hong Kong companies will be full partners bear the risk, invested two million yuan for the development of derivatives.
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