Obvious regional characteristics Qingrejiedu market – the market of removing heat from Chinese medicine – pharmaceutical industry
Overall analysis Qingrejiedu Chinese medicine is the treatment for the heat of prescription. Since last July 1 Antibiotic Limit sale of removing heat from the drug market began to explode. Side effects of chemical drugs to consumers choose to stay away long ago, an "anti-inflammatory medicine I secure" Advertisement Frequently appears, people start paying attention to "traditional Chinese medicine antibiotics." Although Qingrejiedu drug with antiviral, antibacterial, anti-endotoxin function, is not the same as antibiotics. However, as people and experience a long-term drug habit, on the Chinese patent medicine Efficacy and Security Sex are more likely to trust it to Qingrejiedu drug market with tremendous business opportunities.
SFDA Southern Medicine Economic Research Institute under the general medical information when the long-term monitoring data, Ltd., Guangzhou Pharmaceutical retail market in the first quarter of this year, clearing heat and detoxifying agents over the same period in 2005, an increase of 15% (see Figure 1), an increase of larger, and the space is still expected to further expansion.
Market characteristics 1, heat is mainly proprietary drug detoxification. Guangzhou Lingnan area, people have the concept of heat and water. In the national drug retail market, Guangzhou is the more popular drugs of this class the focus of the market.
Two main Qingrejiedu drug formulations are: granules, tablets, oral liquid, capsule, this 4 formulations of drugs accounted for 95% of such market share. Other formulations are Tea Agents, creams and so on. Injection of the minimum market share, accounting for only 0.03% (see Figure 2). As the state Food And Drug Administration approval of a moratorium on the use and Houttuynia injection and other injection 7 notices issued, the use of traditional Chinese medicine injection will further standardize.
Difference between traditional Chinese medicine origin of raw materials, their effective components have also been mixed, the previous standard of quality only some of the active ingredient in a qualitative or quantitative analysis. Chinese herbal medicines Some of the content quality standards and do not test the lower elements, often the culprit causing adverse reactions, therefore, the widespread use of traditional Chinese medicine injection still need to take a bumpy road.
Three local manufacturers of products by end-edge top, old and famous brand name companies rule the roost with the Guangzhou market. In the sales top 10 manufacturers, the local enterprises will have six, and half of the market. Off-site pharmaceutical companies in addition to long-term cumulative cut into the market, brand recognition, it is generally difficult to market in the fist major facilities (see Table 1).
Guangzhou Ming Xing Pharmaceutical to 17.21 percent of the market dominates its flagship brand Qingkailing particles Qingkailing oral liquid, capsule Qingkailing Qing Kai Ling Injection have been classified as national essential drugs and basic health care into the national Insurance Drug directory. Among them, oral Qingkailing market share as high as 11.77%, sales have been far ahead.
Guangzhou Pharmaceutical constellations are particles with excellent sales Xiasangju achieved the second place in the world. Guangzhou Pharmaceutical constellation is also well-known local companies, through the years, the retail market in Guangzhou, marketing, business sales patterns, customer purchase characteristics, such as advertising has a proven method, and changes in the market constantly Today, continuous innovation.
Beijing Tong Ren Tang 300 years of history, it is not just a single brand, it is a history, a cultural, consumer loyalty to its much higher than other brands. Beijing Tong Ren Tang various drugs, in different cities, all have good sales advantage, the retail market in Guangzhou, is no exception. The first quarter of this year, its Qingrejiedu drugs accounted for 9.42% of the market, market share, ranking third.
4, Guangzhou Qingrejiedu the first quarter of this year, the top 10 drug products accounted for about Qi Cheng's market share. Market share Xiasangju particles increase over the same period in 2005, up about 3% in the first row in the list. Beijing, Guangdong, herbal granules and tablets market share Niuhuangjiedu system has increased slightly. The Qingkailing Oral and Banlangen poor sales performance compared to the two drugs share were down 1.26% and 2.78%, worth noting (see Table 2). Particle in the field of Banlangen, Guangzhou Baiyun Mountain Pharmacy Large changes in market share, of which 1.62% of the share to other manufacturers to seize. Data show that one quarter of 2005, some foreign manufacturers Banlangen sales on unusually active, and was spreading.
The e-commerce company in China offers quality products such as fiber coupler , 940nm Diode Laser K94S02F-10.00W, and more. For more , please visit blue diode laser module today!
Processing your request, Please wait....
