Five top tips to get the most out of your Pay Per Click Campaign
Pay Per Click is an advertising method that is a great way of delivering leads and sales immediately for your business. However- a certain amount of expertise is required to run a pay per click campaign effectively. Discover the top five tactics to make your campaign work well for you.
1 – Firstly the most important thing is to select the right keywords in the first place. There are online keyword research tools that can help you pick the right terms, but also think about the types of phrases that people will search for to find your products or services. Also think about ‘negative’ keywords, these are terms you don’t want your advertisements appearing for. This will immediately save you money.
2 – Structure your Pay Per Click account in the same way your website is structured. Follow the categories and navigation where possible on your website when you build a Pay Per Click account- this will make it much easier to manage and upload your products, you’ll instinctively know where to find what you are looking for which will save you time.
3 – Set your keyword bids and daily budgets accordingly. If you are operating in a competitive marketplace then there is no point in bidding too low on your keywords. Monitor your advert position and increase and decrease your bids accordingly. Having a daily budget that is set too low is also a mistake- you’re advert may not show on a regular basis and you may miss valuable leads and sales.
4 – Ensure you implement sales tracking on your website! You’ll be surprised how often this is overlooked, but if you are not tracking each click from each keyword back to a sale how do you know what keywords are making you money and which keywords are not? Free packages such as Google Analytics can help you track your Pay Per Click campaigns and are fairly straight forward to implement on your website.
5 – If you are still confused there are plenty of online forums, blogs and even external marketing training courses that you can exploit to your advantage. Training is a great way to learn about a new subject without having to learn as you go. It is especially important when it comes to Pay Per Click advertising as making stupid mistakes could cost you more money in PPC fees than the training course would have cost in the first place.
Richard Smith is a business professional who is currently researching Google Courses for individuals who want to learn more about digital marketing.
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