Bite-size Information on Postcards
They are attractive, colorful, and creative. They are a simple means of communication in today’s age of social media and high-tech mobile phones. They are the postcards. It’s likely that you have received a post card or two in your mail box. It can be from a friend or a business. Yes, the business industry is one of the most avid users of these cards. Since they were first used to promote a business, a product, or a service, they have been a welcome addition in every business’ marketing campaign.
Here is information about post cards that every business owner should know:
– The first post cards was first created and mailed in 1840. Theodore Hook sent a hand painted card to himself.
– John P. Charlton was the first person to create a commercially printed card in 1861.
– In business, post cards can be used in different ways such as invitations, reminder, appointment, coupons, calendar, survey form, and mini newsletters.
– Among the most famous design of these cards today are the edible cards, which can actually be eaten, and those cards that grow them watered or planted.
– Full color printing can make your cards look more attractive and attention-grabbing. But this can be an expensive process. You can always settle for two- or four-color printing if you are on a limited budget.
– Double sided cards are the best to use these days as they give you larger space to place your contact details and message. You can also use a folded card if you want to increase the printed space in your cards.
– There’s really no need to spend a lot in post cards, so both small and large businesses can take advantage of the savings they will get from these cards.
– Information is delivered straight to the point with these cards. As there is only a limited space to write your message, you have to design it brief, clear, and concise.
– Because these cards need no envelope, you get to deliver your message straight from the mail box. There’s no need to worry of people simply tossing away your card. They will be compelled to look at your card first before deciding to keep it or throw it out.
– There is a wide array of postcard printing companies in the market today, each offering different printing service. This will allow you to get the best deal and the best output without sacrificing the quality of the print job. The key here is to do a thorough research and compare prices to ensure you are picking the best printer.
– Post cards are one of the marketing materials today that allow you to reach your customers on a personal level. A customized design will let you put the images or texts that will appeal to your customers and prospects.
– There’s no limit as to when you can send these cards. As long as you have a cause or offering to present to your customers, you can send your cards.
– Mailing is not a problem. As long as you stick with the standard postcard printing size, which is 4.25 inches x 6 inches, you need not spend extra on the mailing cost. In fact, there are some printing companies that offering printing and mailing in one package. You might want to take advantage of this option, especially if you don’t have time to mail your cards yourself.
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