Secrets within the Trade Show Industry
Everyone wants to know the “secrets” for event success. I have written a new eBook, The Secret to Achieving Brilliant Returns at Your Next Event: a Guide to Maximizing Your ROI and ROO. In this eBook there are very definite descriptions of how to achieve trade show success.
In a September 2010 blog post, Chris Brogan, the bestselling author of the book Trust Agents writes:
Almost every time I use the word “secret” when writing a blog post, I really mean “common sense that most people don’t do.”
And that is exactly my definition of events “secrets.” This eBook is full of material when used can create a brilliant event with a high rate of return.
Is there a duplicable formula for producing your best possible events and returns? What is the “secret sauce” for creating great events? It’s a proven recipe that can be shared with everyone.
THE FORMULA FOR EVENT SUCCESS
1. Choose the right show that fits with your overall marketing strategy.
2. Plan for all the phases of the show.
3. Execute flawlessly.
4. Follow up with everyone who visited your booth.
5. Determine the ROI of the event.
Knowing these steps, the basics, you can learn how to turn them into points of brilliance and have the returns you anticipated. The chapters of this e-book will guide you through all five steps and beyond. There is information on social media use at trade shows, virtual shows, experiential marketing in addition to the very basics of crafting an exhibit experience and the stellar follow-up required to ensure success. And of course, there is a whole chapter dedicated to ROI and ROO.
download your f-r-e-e copy now.
This eBook was sponsored by: 4imprint, Alliance Tech, Bartizan, Event Technologies, GetSynchronicity, PRMconnect, Skyline Exhibits and The Trade Shows Coach. I want to thank them for underwriting this effort.
Joyce McKee created ‘Lets Talk Trade Shows – to give the exhibitor all the critical and relevant information needed to insure the best show ever!
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