Social media the future of B2B and B2C Sales

If you’re not on Twitter, you’re not part of any useful conversation, and that’s becoming more and more of a fact.

Even when it comes to SEO, a presence on Twitter helps you astronomically, as well as appearing in Google’s Real-time results.

Evidently, Twitter contains a LOT of noise, from many different brands, but within that noise, there are a couple of companies that are really shining, and influencing the Twitterverse on a daily basis.

Here’s a digest of the best ones we found (and their following/follower ratios to back up their influence). Influence is measured by the disparity of your following/follower ratio, with the follower number being the most important. The more followers you have over and above your following numbers, the higher your Twitter influence.

Chevrolet = @AdamDenison: This Detroit-based manufacturer’s PR guy has recently helped tap into popular culture and infuse Chevrolet into the mainstream (156/573 Influence = 36%)

Marriott Hotels = @MarriottIntl: Their Twitter ‘concierge’ uses Twitter to pass on unbelievable offers and offer hints about Marriott in ways you never thought of (1017/1441 Influence = 14%)

Marvel Entertainment = @Marvel: The comic book goliaths use Twitter to spread news and information to their ever-growing and loyal fanbase (115/4435 Influence = 386%)

Google =  @Google: The search giant releases information early using Twitter and helps users solve problems (354/2892050 Influence  = 81,696%)

Dell Outlet = @DellOutlet: Selling refurbished Dell computers directly to the public ONLY through Twitter. A $3 million/year turnover for them (35/1579710 = 451,346%)

Virgin Blue = @VirginBlue: Sells last minute seats on its airlines, sometimes as little as $1 (7263/23522 = 324%)

Jetstar = @JetstarAirways: Solves customer service issues live (7445/13505 = 18%)

World Vision Australia = @WorldVisionAus: Uses the Twitterverse for opinions on crises around the world (1804/3404 = 19%)

Rio Tinto = @RioTinto: Releases news and information to investors and interested members of the public (129/3138 = 243%)

Dominos Pizza = @Pizza_Dominos: Releases online coupons and takes feedback online (703/4347 = 62%)

What’s your Twitter experience worth?

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