Merits Of SMS Marketing
In today’s fast paced generation technology is involved in every sphere of man’s life. There is not a single field that is present without the use of technology. One such technology which has grown tremendously over the past decade is the communication technology. The use of mobile phones has increased drastically over the past few years. Irrespective of the status of a person almost everyone has a mobile phone today. All the mobile phones have the facility to send and receive text messages. People over the past few years are using the text messages facility in the mobile phone for contacting anyone and talking to them. Especially teenagers and children keep sending text messages to friends throughout the day. The main reason is that the text messages are mostly free of cost. Once an initial plan for free text messages is taken, one need not pay for every message. The children and teenagers in particular have become addicted to text messaging. Hence many firms, brands and companies use sms marketing to popularize their product and to get a good market for their products. SMS marketing is the method of sending a large number of text messages in bulk to various people in order to gain the mass appeal for their product. SMS marketing is considered to be more effective than email marketing mainly because of the fact that it is more certain that the SMS will reach the targeted customers. Using the text messaging service the provider can send a SMS for about 160 words about the product and its offers to various fans and registered customers. This has been a huge advantage for the brands as people through the feature of business text messaging have been able to know about the various products in offer along with its detail and discounts.
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