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Nike’s business model is the originator of asset-light operations, Li Ning successfully imitate the mainstream model of modern manufacturing is that the company has a well-known brands outsource production to concentrate on the design of products, operation of the brand profit, rather than to retain a variety of production line methods to achieve their goals. Nike is such a typical “dumbbell” structure, which focused on the design and development of new products and sales system management and development of enterprise features such as high value-added, and the specific production contract to the low labor cost countries and regions manufacturers. Nike is essentially a brand operators without their own factories, but the network has two priceless, that the front end and back-end development of network marketing network. So we see zoom kobe vi usually printed on the shoes “Made in China” or “Made in Indonesia”, so we see Nike’s new product after another, so we can easily feel the “Nike “brand presence. Li Ning is the asset-light model in China imitators. It will also outsource production, only two aspects in the design and sales development effort. In recent years, sales from the point of view, asset-light strategy of Li Ning’s very successful imitation.