Marketing for Businesses through Exhibitions
From local to national advertising and promotion, online and offline, all businesses should be stepping up their marketing.
Businesses up and down the country are feeling the huge effect of the economic downturn and it is in these times that every business has to work even harder to gain new business contracts.
Exhibitions have long been an extremely effective way of gaining new business. Exhibitions in specific business sectors allow more targeted marketing and as with annual exhibitions, can be a gathering for the industry leaders.
The initial cost of setting up an exhibition stand can be quite costly. Planning is extremely important to ensure the right look is achieved to portray the company and image. The actual exhibition stand or system is the largest outlay and the most important. The right exhibition system can be used again and again so choosing the right system in the first place saves both time and money.
Simple banner stands are things of the past. Engaging and eye catching exhibition systems are available in all shapes and sizes to suit any business requirement. LCD poster screens can also be added for multiple messages or when something more eye-catching is required. They are free standing so can be positioned within the exhibition system set up.
Ease of assembly is hugely important. The last thing staff need when arriving at an exhibition is the thought of the lengthy and arduous task of assembling the stand. Fortunately, the new wave of exhibition systems have been specifically designed to combine show stopping design with ease of assembly.
One such system is the Tecna T3 Airframe. This versatile and load bearing modular system is easy to assembly through a twist and lock process. As any exhibitor will know, floor space is always limited so the T3 Airframe systems are perfect due to their compact design. One of the largest advantages of this system is the ability to add components quickly, easily and cheaply. Not every exhibition is the same. A business may be adding further products or services so requires a larger stand. When attending a smaller exhibition or when floor space is at an absolute premium, components on a T3 Airframe stand can be removed.
Linx is another type of exhibition system and as with T3 Airframe, have the ability to add or remove components to suit each exhibit requirement. The Linx systems are extremely durable due to their anodised extruded aluminium construction and products range from freestanding banner units to a double deck systems. Linx modular systems allow infinite creativity so it is important that such systems are purchased from dedicated and experienced exhibition stand designers and constructors.
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