Teng in the fight to the unlucky school public support for public relations
Teng announced in Sichuan after the failure of the acquisition Hummer, March 28th news came that the Geely Automobile entire stake in the acquisition of Volvo Car news. Geely's successful acquisition and Teng suffered setbacks in the city, to the Chinese private enterprises overseas acquisitions to provide the experience and lessons worth pondering, it is particularly important is that Tang should be to learn from PR Geely to strive to obtain the relevant departments and the public support for the the success of acquisitions to increase its own weight.
Geely Automobile and Sichuan Teng in the acquisition behavior, with a lot of similarities. Geely Automobile and Sichuan Teng both belong to private enterprise, both of which have their own core of the soul, Geely Automobile is "car crazy" Li, Sichuan, China Tang is "invisible rich," Li Yan. Both have their own listed companies, and Mr. Li before the acquisition, Volvo, Geely Automobile has been listed in Hong Kong, Li Yan successfully in the acquisition of assets will be Glauber's salt-based listing of resources and operation kyoko. From the acquisition of the underlying point of view, Mr. Li is the acquisition of Ford's Volvo, Li Yan is aimed at GM's Hummer, the acquisition target of both are pointing to a large car's well-known luxury brand enterprises.
Operational experience from both the capital of view, Li Shufu, Geely Automobile will not only bring Hong Kong's capital markets, but also successfully acquired the UK's 30% stake in copper fierce in China for the London production of a taxi. Li Yan also gathered a gang around the capital operation masters, kyoko resources, get pre-IPO venture capital support. The acquisition of the operation, both of which launched international capital operations team.
Geely acquisition of Volvo and Hummer have been acquired Teng attracted a lot of market attention, but ultimately the acquisition of Volvo's Geely Automobile, while Teng was suspended in Heavy trading, are very similar to the two sides, why did the acquisition of very different then?
First, the two get more support from government departments completely different, which is almost the key to the success of a takeover. Geely Automobile made before the acquisition, many government departments and support from relevant government departments on public occasions that the acquisition of Geely and supportive attitude. The Tang of Heavy Industry is the lack of communication with the competent departments, the Ministry of Commerce and even referred to as "Tang did not receive in the acquisition of application", eventually leading to acquisition of a direct child died on the way to approval.
Second, the banks appeared willing to provide funds to help acquire a radically different approach, in essence, can not escape from the attitude of the Government's acquisition. From the acquisition of funds is concerned, Geely Auto's acquisition of Volvo's capital up to 18 billion U.S. dollars, the company claimed that funds have been fully funded. However, there is no claim in Teng "funds in place," the courage, it is understood, Sichuan relevant bank ultimately withdrew financial support for the acquisition, leading to Li Yan had to abandon the acquisition, "the government departments do not support" only to find their own level.
Third, the acquisition target different attitude is a direct result of the government. Geely acquisition of Volvo, Volvo Cars has always stressed that the acquisition of all intellectual property rights, and the acquisition of Volvo in order to build up their own high-end automobile brand image. In contrast, in Heavy Teng appeared in a one-sided opposition. Teng Heavy acquired in a "gas-guzzling" Hummer, Hummer, but also did not acquire the core technology, but acquired the Hummer brand, has been opposed to the relevant departments is also reasonable.
Finally, both the transparency of the far too small. Geely Automobile and its head Mr. Li has been flashed in the media, but also listed Geely Automobile has long been a public company. In contrast, "Invisible Spender" Li Yan is not only unknown, but also deliberately display their camouflage, with the Tibetan name to hide their identity. Refuse to accept any media interviews, deliberately created a kind of suspense, until today, Li Yan are not positive the media, resulting in the challenge to their strength and speculation.
Geely to the Tang in the acquisition of Volvo Heavy indeed a lesson: the acquisition of capital is not only more power, more power, but also public relations.
I am an expert from Chinese Manufacturers, usually analyzes all kind of industries situation, such as timber wolf pictures , installing berber carpet.
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