Stars won the front-resistant Kee Di grab the Chinese market rivalry
12 10, before the Grand Gateway Shanghai Xujiahui, Adidas released the "2006 FIFA World Cup designated ball." The right side of the stage, wearing a pink apparel short man while shaking a little girl, what side of the record. "You look at her badge, have forgotten picked." An Adidas staff cautioned. Press a closer look, turned NIKE store staff.
Adidas and Nike , A flow of German blood, wearing a large one, "Brooklyn" Leisure Wear , Rally all the way from abroad come. Over the years, the two sports ace of the contest never stop. In 2005, the two sides of the desperate fight more exciting.
Star sports teams rush rush Sports Stars Spokesperson , Has always been movement Brand Focus of contention. Yao Ming from the original "Ben jumped Nike Reebok" classic case, then Agassi fought Adidas, Nike, and so tied Liu Xiang, the perfect match first-line stars and the brand effect already common. This year, Real Madrid soul?? Robinho's contract with Nike, and 12 months maturity, Adidas has started a series of confused action.
However, the international sports brands have demonstrated the long-term vision, just to parade in their discovery star, star of skill on the train. At that time, Liu Xiang ran nearly 14 seconds only, the Nike athletes on the market and refused to leave the Department of Zhang Tong left and right; and Yao Ming not to go abroad, are also delineated a number of years Reebok.
"They have always been quick success of the contract is not signed, but to foster love for each other until the other side until the complete conquest." Marketing Expert Liu Hailong said.
2000, the Tiger? Woods is eyeing Nike, the Nike CEO Philip? Knight without regard to their identity in person to the stadium to the "tiger" side towels, delivery Beverages And clubs. Tiger? Woods finally agreed to Nike, as its spokesman golf products, 5 years worth 100 million U.S. dollars.
Adidas and Nike in-house, have a team for players. Some of the staff are retired sports athletes, the demand for domestic players and personal circumstances knows quite well. "Tiger" on the club a little dissatisfied, Nike would repeatedly build big bucks. Liu Xiang's foot a little discomfort, nearly a meter-high boots design drawings are likely to translate into instant rejection.
Two companies to win approval of Chinese short track speed skating team conducted months of grabbing offensive. Finally, Nike is still to be won. "In fact, when there is no ice Nike sports products. But Nike first to seize the hill." "Team Yao" Plan Relaxation that the "big brand operation means that in a sport known to find the appropriate player or sports team as a spokesman for such products."
Relaxation that the athletes for the enterprise, is always scarce. "Each area also several much-anticipated then how to use, how to use the well are important."
, Of course, the value of players is limited. "Not every athlete is to flourish. Athletes if not brilliant, or the game slip occurs, there is great risk business." Hailong said the eye of the international business is not just looking at ready-made player, but a clear understanding of to the stars and customer communication effect temporarily. Supported by a star brand's long gone.
Adidas and Nike, some departments or even into the youth team, who have the potential to observe and mining, but not known small team. "2008 is the new star emerged moments at home and abroad, we have to prepare." Adidas China Senior Manager, Ye Chen Zhu said.
Invade each other's territory
Adidas this year's trump card, is to "Macready," the three NBA stars such as the introduction of domestic and for touring. "Obvious to grab the Nike site." Li Hailong given away.
Nike basketball universal origin is African-American district. Since with Mike? Jordan to form a "marriage made in heaven", the Nike basketball products have been laid dominance.
Zhu Chen Ye forthrightly discussed Adidas basketball market ambitions. "Our strength has been in the soccer products, Nike is now on the market up pretty quickly. We own the land in farming, while good, certainly should increase investment in basketball." Adidas national basketball
now emerging. Adidas birth of the "iron cage sub-rebound" in Advertisement With 5-a-street basketball league; and Nike are in full swing planning the "2005 to 2006 high school basketball league in China."
Basketball in the eyes of most people, both relaxing and fashion: two or three people can play together; Clothing Shoes and other derivative products are suitable for young people's everyday wear. But football is different, "often need more people, but most people do not always wear nail shoes to the streets to play." Ye Chen Zhu said that the promotion of products for basketball a broader mass base. "The two companies in the basketball series distance, compared to the gap in the football market is obviously much smaller."
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