Marketing strategy of the coup Hardware
Word of mouth is the sword of enterprise development, and even open up a bright road. Often said that a mass 10, 10 pass 100, that is, this truth. Today's word of mouth marketing is the enterprise market demand in the investigation of cases, the need to provide consumers with products and services to enable people through word of mouth about products, build brand and strengthen market awareness, and ultimately achieve business selling products and services the purpose of .
Hardware industry, word of mouth marketing needs in three steps? A first step, agitation. The second step, the value of. The third step, the return. How to do the first step? Those who drive trends, products, consumption of the mainstream crowd, even if they are the first to experience the reliability of the product, the advantages of the audience, will be the first time to spread circle of friends around the product itself, texture, materials and effectiveness, or the product business, merchants 5S system, a good service experience tells her, seq trigger others to follow to be concerned with a new product, a pop song or a new business. Transmission of information of people is not sincere, word of mouth marketing is ineffective, has lost the meaning of word of mouth spread.
Any of a hardware company hopes to achieve through the word of mouth spread the brand to enhance the company must try to carefully modified products, improve the sound and efficient service values in order to achieve the best effect of word of mouth marketing. When consumers through the media, word of mouth to obtain product information and produce the time of purchase, they want to be rewarded, if the profit-making enterprises and institutions to provide products or services that make the audience did feel value for money, and then a smooth, short-term product or service concept to market, low-cost profit purposes.
Word of Mouth Marketing is the industry known as "viral marketing" because of its great influence on the spread. Many entrepreneurs will find that the product has a good reputation, will produce greater profits value. In other countries, there are a number of marketing staff in the research. While the SNS, as well as micro-Bo's new business, but also more complete package to the entire market.
The use of a powerful word of mouth mechanism, and thus to influence consumers, word of mouth marketing should follow the five major basic principles.
Principle 1: to tell a moving and interesting story
Old Chinese saying goes: words do not do it, the near-line. Word of mouth marketing to be successful, they must have "borne." In other words, there must be a reason for people to be willing to "spread the story." It can be interesting, touching, controversial or even a joke, but the most important thing is, it must be able to send a positive message and is passed to consumers themselves. Businesses should prepare an outline of the story and allow consumers to add their own stories of experiences and experiences, making it to consumers their own stories.
Principle 2: Magical ordinary consumers to pass word of mouth
Many companies like to use products that are considered to have a lot of background knowledge of the "experts" to help promote products. However, due to products of the "experts" are not many, this type of word of mouth propaganda and usually do not go very far. If ordinary users to promote the success rate would be much higher, as long as they are targeted segments to ensure that the information reach the target consumer group. For example, Lipton introduced in China in a word of mouth campaign. It designated cities have introduced free tea and small snacks for high-grade white-collar office buildings and their friends. As long as they leave the website Lipton friend's office address and phone number, you can give them free at the point of tea and small snacks. The news spread rapidly, suddenly, many office workers have begun to friends and colleagues set out tea. In just two weeks, Lipton on the distribution of more than 20 million copies of "packages."
Principle 3: Collecting feedback
Once consumers begin using a product or service, they will inevitably have a feedback. Collect their feedback, and accordingly improve the product or service, is to strengthen the reputation the best way to promote another. For example, the Siemens (China) has set up a "consumer club", consumers can participate in the activities organized by the Center of Siemens customer service and product training; company also held regularly to consumers to gather their feedback on products and services, and then based on these feedback to improve their own product development in China, and services. On the other hand, Siemens consumer attention and active listening, feedback on their views to be, but also become a consumer when the topic of making word of mouth publicity.
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as concrete compression tester , subwoofer test mp3.
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