Step by step in-depth online using the Internet to sell gift decent performance – the sale through, gifts – Gifts & Crafts Industry
Data showed that 70% of the domestic corporate website are in "sleep" state, that is, site updates slow, lack of effective maintenance. But Beijing Qin Yuxing cultural industries are not part of this company, it seems 70%, manager Wu Yuyuan very excited, said: "Our new Web site about a professional gift shopping on-line soon." He referred to the new site, is that The company launched in 2003, the fourth since the establishment of sites.
A company built four consecutive sites, really necessary?
The face of other people's doubts, WU Yu's answer is that the four sites were established in the course of development in fact is the epitome of the company.
Forced resignation To his first contact with the Internet
Province of Shaanxi is a heritage, our ancestors left behind remains not only promote the local tourism industry, selling a variety of relics as the prototype of the generic Souvenir Has become an important income to local residents. Therefore, WU Yu and several like-minded friends started early in Antique Bronze Gift of production and sales. At the same time allowing him to Beijing to try again germination of the idea.
Unexpectedly, in April 2003 Qin Yuxing cultural industry when the company was established in Beijing, right there, "SARS." Hard-pressed to open up the market in Beijing, a colleague suggested: "Do you want us to be a woman who said, now do not work all at home." "On the right, good and evil is to do a promotion." Entertain the idea, WU Yu-yourself The company started to enter the Internet.
"Qin Yuxing cultural industries" website set up in a month. The site also became Qin Yuxing showcase the company's first website. When the "atypical pneumonia" alert lifted, the company's business on the right path, though we have the website, but the company is paying attention to traditional marketing channels. Was mainly to participate in International Trade, held in Beijing Exhibition Center and other places show, also "Beijing gifts" such as trade magazine advertising, spending about a year more than ten million.
Join the portal to advertise Begun to taste the sweetness of Network Marketing
WU Yu has been very satisfied with the traditional sales model. Until January 2004, HC Network salesman to visit people. "HC of the salesman at least to us to run five or six times." WU Yu recalled, "We were very moved, I thought it a try, not much money to spend anyway." So that he did not think that This time, with the HC network "close contact" however, he discovered that in fact put the online sales of gift is appropriate. Through online marketing, promotional expenses and intuitive experience is reduced. August 2005, Qin Yuxing only in the media promotion expenses amounted to 70,000 yuan, while in HC Online, a whole does not add up to more than 100,000 promotional costs.
Wu Yuyuan impressed or via instant messaging to interact with users, and sometimes can get some unexpected rewards. One year, Zhongguancun, a software company's vice president for the Mid-Autumn Festival gift selected customers a headache, when he talked about the sale through the moon cake and Wu Yuyuan are too unusual, but do not know what options, WU Yu-seize the opportunity to recommend to him an antique bronze gifts. WU Yu had told him: "Business in gifts, the most important objective is to maintain the relationship, Mid-Autumn Festival moon cake to send occasional seasonal, but too general, if the products sent to some profound meaning, could have left a deep impression on customers . "by mutual exchange, the customer ultimately selected Yiyu" official promotion Jin Jue "in antique bronze Jue Xin father as a gift. The interactive experience for Wu Yuyuan see another benefit of online marketing: that is, to creatively develop new customers, it also strengthened his marketing ideas to expand the network. Become a member of HC network is Qin Yuxing development episode, but inadvertently rolled out for the online marketing chords.
Develop new products and markets Preferred network marketing breakthrough On WU Yu and his colleagues to find a new marketing channels and delighted when, Antique Bronze Gift market Quietly changed. One side is the emergence of a large number of similar manufacturers, on the other hand is the price of copper as a raw material from the original 8,000 yuan per ton to a ton about soaring two or three million. These changes make quick profits Qin Yuxing product is compressed to about one third of the original, to develop new products and markets become a top priority. The main members are from Shaanxi enterprises, once again paying attention to his own home.
WU Yu is a dry county in Shaanxi, and dry counties are Gaozong and Empress Wu tombstone Qianling world famous, the county also Yu-Chong Ling Yang Emperor Gong of Sui, Tang Xizong Jing Ling and Qin Liang Shan Temple, Oasis Palace and other ancient sites 88 Department. In addition to the ancient tomb of the baby ritual artifacts, there are murals reflect the current style. The company soon decided to generic types of murals as a new gift. Products resolved, Qin Yuxing select the network as a starting point for direct marketing, set up a special website illusionist frescoes. Short time to be a concern Qin Yuxing, and even have a collection of Russian President Vladimir Putin illusionist frescoes "Wing Tai Princess Nine ladies map." Construction of online one-stop shop
Network marketing to the extreme "In addition to bronzes, Tang Long fresco, you can not give us Other Product ah? "As the market opened, some of the regular Cooperation Gift buying companies and enterprises to put forward such a proposal WU Yu. WU Yu-start on these requirements are puzzled. But the company's business from the last crisis in antique bronze to see a single product enough to cope with the vagaries of the market. The company decided to make a mall, mainly for corporate gift companies and gift purchasing procurement, to provide an online way to stop bulk purchases.
His calculations: in shopping malls, businesses and shopping centers around the ratio between the share assigned to the 46 between the fifth of five. Be deducted from the part of business costs, labor and incidentals, must raise prices to earnings, compared with the price of the Internet are more competitive. The business idea of change, it will make original gifts, Qin Yuxing specializing in antique suddenly become a catch-all "grocery store", Qin Yuxing worked hard to build up the brand antique gift it not to be confused?
Has touched a number of online operations Yue Wu Yuyuan and after consulting other leaders of the company decided to build a separate website other special operation of online markets. March 2006, Qin Yuxing's third purchase network sites hi formally launched, at this site, the product is not limited to antique gifts
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