Effective SEO For Small Business
In these increasingly competitive times, SEO is becoming one of the best marketing investments that any small business can make. To find potential buyers more businesses are turning to the Internet to sell their services and products. To be visible online it is very important to optimise their website to match up what they are selling with those who want to buy. Let us investigate how SEO can be the turn key factor for the promotion of your online business.
Despite having a great website, a mere presence online will not be enough to guarantee customers. It has become fiercely competitive out there. Traditional methods of marketing don’t apply in this fluid environment. Traditional marketing tactics that use demographics and strategy define target markets won’t work here. While few aspects of the traditional methods are similar to that of search engine optimisation, the mediums of marketing are very different. Let’s discuss the main differences.
Take a traditional marketing channel, press advertising for example reaches a limited audience due to various factors such as readership, popularity, business markets and so on. Marketing costs are fixed, and response rates can vary – both up and down. Evaluating the response rates can take time and often tracking response back to a specific insertion can be difficult. And, the upfront cost can be prohibitively expensive, in short it’s an option that is beyond the reach of most advertisers.
This isn’t the case with SEO. PPC campaigns allow the advertiser to budget for the response they get. Natural or organic SEO which is generally thought to be the most effective way to advertise, can be highly cost effective – especially if you are using an SEO company that charges on a payment by results basis.
Having a website at the top of Google, Yahoo! or Bing in itself acts as a measurement of credibility, which can have a positive impact on your audience. The fact that your website is at the top of a search speaks volumes about its status and goes a long way in creating good will. This on its own can be influential in giving your product or service the credibility needed to make a sale. With natural or organic search engine optimisation an engaged audience can be reached and their needs catered for. SEO should form a part of your online promotion mix as it will underpin other online advertising strategies to promote your business. And with research and analysis tools like Google Analytics, progress can reviewed and objectives set and success rates can be calculated.
There are a number of ways to market your business however with natural, organic SEO it is possible to compete with multi national companies. In addition to this when your website reaches the high traffic pages – usually the top two, it is automatically found by large numbers of potential buyers looking for what you are selling and your sales will skyrocket.
Could your business use a risk free, effective seo consultant? Jim Brackin is a director of Extra Sensory Perception, who’s SEO division, ESP SEO provide ‘no win, no fee’ seo in sussex specially designed to generate more website traffic for small and medium sized business.
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