Online Shopping Mall selling large appliances 3C retail outlets face changes – Online Shopping Mall, 3C retail, GOME Electrical Appliances – HC network appliance industry
In 3C convergence trend, the traditional home appliances and IT Retail Industry is undergoing change. On the one hand, to make IT products started in the online retail mall To set foot in a large household appliances; the other hand, Gome, Suning, Dazhong and other home appliance retail chain giant IT as a strategic center of gravity will be one.
CES Digital China Technology Development Corporation general manager Bing Jiang told reporters before the final which Yetai prevail, but also the "cost" and "distance", that is, the weight of which Yetai to lower costs to and consumers closer.
Online Shopping Mall For involved in major home appliances "Jingdong has been in and Haier, Konka and other appliance companies talked about next year, seven in August will be a big household appliances." Started doing online sales of IT products Jingdong Liu Qiang East Mall, president, said in an interview When Jingdong more than 500,000 registered users, monthly sales of more than 100 million yuan, it will enter a large home appliance retailers.
That although the United States, Suning and other home appliance chain has started selling appliances online, but that is a combination of online and offline sales model, instead of relying on store, only to rely on the Internet home appliances online sales channel model Prior has not yet appeared.
Learned, Jingdong Mall is the largest online mall 3C. According to Liu Qiang Dong introduction, the major home appliance, the combination of promotion Jingdong Mall will take the way, three percent less expensive than supermarkets. "Sophist costs only 3%, compared with the supermarkets, more cost-advantage." Liu Qiang Dong said. The industry believes that when the online shop when a large area on the large appliances, or will Gome, Suning, and other traditional channels to form a chain of potential competition.
Then, household electrical appliance enterprises are willing to choose a new channel mode? "Appliance companies supply to Jingdong Mall price is higher than 1% of home appliance stores, for home appliances enterprises, distribution to the online shop can be more than 1% of the profits." Liu Qiang Dong said.
Fact, has always been home appliance manufacturers have been more obvious contradictions, when the giant chains account for a growing market share, their bargaining power is increasing, household electrical appliance enterprises blindly to lower prices. Gree out of the country is the U.S. home appliance maker contradictory outbreaks.
Industry believes that the home appliance business collaboration and online mall, on the one hand, did not have too much relying on chain stores, reducing the risk channel that "the eggs in different baskets"; the other hand, Online Shopping Mall do not store costs, under the premise of guaranteeing low-cost, can allow companies to maintain a certain profit.
Giant home appliance chain as a strategic focus to IT
In fact, in addition to the new channel model in the intervention home appliance sales, the traditional home appliance chain is also seeking new profit growth point, that access to IT retail.
This summer, Gome, Suning Appliance Chain IT giants have begun marketing the product. It is reported that the country adopted the U.S. underwriting Jicai way to a lot of money one-time bulk purchase computers from the factory.
In addition, the home appliance chain strategic alliances with IT companies. It is reported that this year more than a dozen brand computers Suning and further established a strategic partnership to provide the public the brand in addition to Su Ning conventional products, but also provides underwriting particular product, so sales of these computers in Suning a new high.
In fact, as early as 2004, had settled in Zhongguancun, medium and large electrical appliances, while the country the United States is also currently building in selling digital SMIC IT products. Into IT retail has become a 3C chain channel context integration choice for business. Gome and Suning top once said in public, IT will be the focus in recent years to expand the areas of business. It is reported that 2007 has been positioned as a 3C Suning building year.
However, despite the giant home appliance chain stores in the country already has many of its mobile phone market share is still occupied 10% market share in computer sales less than 5%.
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