Grass-roots nature of China's water industry into gold – water purifier, water dispenser – Appliance industry
Recent years, the water industry to a "get together" effect, a number of venture companies have entered the investment industry, the terminal water, so grab some water terminal
Drinking Market, industry believes that the grassroots nature of the water industry into the golden period of development.
Drinking water to occupy the terminal market
As people to question the water quality and sanitation, drinking industry is gradually slowing down. According to statistics, in 2008 the rapid decline in production during the first half water dispenser, water dispensers in 2007 only a quarter of production. Inspire Yue Management Consulting Co., Ltd. Chief Consultant Pangya Hui believes that drinking has emerged in recent years, "Xuniangbanlao" the state.
Recession state drinking fountains industry standards mainly because the standards are not perfect,
Cottage ,-Name flooded the market. This has led to the drinking fountains in the quality and safety of consumers, "secondary pollution" issues questioned. Economic crisis resulting from poor export channel, urban and rural markets not keep up with market saturation and other issues, but also to the rapidly shrinking water dispenser. In addition, the rise in recent years, the terminal water industry, to seize the water dispenser market makes a lot of drinking water purification products Enterprise Switching terminal.
It Pangya Hui, at present, water purification trade shows and industry to enter venture capital companies who "get together and effect." Beginning in 2007, the industry's heat warming up quickly, involved in the business basically doubled in 2007 have achieved the growth of objective and subjective factors also are driving by, people and products in the industry awareness and acceptance have has significantly improved the industry synergies shape. Not only as America's other comprehensive
Home Appliances Enterprises have set foot in the terminal field of water treatment, and the tradition of home appliances such as Cixi enterprises get together and come. In addition, the terminal water industry has aroused the concern of state government departments concerned. Pangya Hui believes that this is a sign of the rise of the terminal water industry.
Terminal water industry just rising, they staged a beauty of water purification equipment and Mao Zedong's poem on the end of two "national standard" of the battle of wits farce, in order to compete for market share in the terminal water. This shows that the company's emphasis on the strength of the industry.
Abbot Environmental protection General Manager Hu Weijie Technology Co., Ltd. is that the current terminal does not meet the water industry is far from business to business competition stage. "The whole industry is up and gradually enlarged the process is the process of the common big market. Current industry enterprises large and small, good and bad, has no leading enterprise, not to mention the brand concentration."
As for the future development of the industry, Hu Weijie that will show the comprehensive brand and professional brand "binary competition" pattern. "Maybe the United States and is the former leader Mao Zedong's poem, and we want to do the latter Abbott a leader."
Boost grass-roots nature of the industry
Environment and water pollution as more serious, people's income level increases, gradually improve people's health awareness, understanding of healthy drinking water can not solve the problem. This is a great opportunity for water purification industry. Water dispenser, pipe water supply by promoting water has become detrimental to the development industry one of the reasons.
Pangya Hui that the water industry has entered a golden age.
Water industry in China after decades of development, China has entered the popular water purifier industry
Education Of the development phase of the transition. Industry into the development of the time, is the best corporate branding intervention period. Most of brand awareness is still in the ignorant state, who can wake up early and consciously in accordance with the brand's line to run, whoever is most likely to be recognized consumer mind, once companies take people's brand intellectual high ground, bringing the development of opportunities and development space is invaluable.
"China's water industry because of its grassroots nature, which means it is the most dynamic industries, and represent the real market demand for trades.
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