2009 first three quarters of China's color TV industry, Analysis of operation – LCD TV, plasma TV – household appliances
< BR> 2009 years, China
TV
Industry destined to experience a very unusual year, whether CRT TV, LCD TV or
Plasma TV
, Whether the upstream machine manufacturers or companies, through the baptism of the economic crisis, industry co-operation of upstream and downstream, positive layout, so the future direction of the industry is even more clear.
<BR> Rise very rapidly, color TV sales are "V-type" reversal
<BR> 2008 end, started the U.S. subprime mortgage crisis
Financial
Storm sweeping the globe, and further lead to a global decline in national macro-economy and consumer spending declined. For TV, etc. to the global market for China's manufacturing industry, by the end of 2008 into early 2009, is undoubtedly the most tough moments. Affected by this, the Chinese color TV industry, the production and machine
Sell
During this period there were a greater degree of decline until the second quarter of 2009, have rebounded.
<BR> Online monitoring data based on industry, from January to September 2009, China's color TV production of 71,524,000 units, 67,807,000 units of total sales were down 15.9% year on year and 8.5%. Figure 1 quarterly trend terms, the third quarter of 2008, China's color TV sales break 27 million units respectively, and 24 million units, reaching the highest point of the year, the first quarter of 2009, production and sales hit bottom, but then the 23 quarter TV sales have improved rapidly with the macroeconomic recovery and return to the level of 25 million units.
<BR> CRT, plasma dead end, turn the tide LCD TV
<BR> In addition to changes in production and marketing in 2009, color TV sets a new and replacement products to speed up the pace, the rapid development of LCD TV, CRT expedite delisting.
<BR> According to industry statistics online, from January to September 2008, CRT TV production in China nearly 40 million units, while the same period in 2009, this figure dropped to 14.19 million units large; plasma TV market to shrink further by the nearly 2.5 million units decreased to 1.85 million units. Figure 2 clearly expressed this change, CRT TV in just a year's time on market share from 54% to 28%, can be described as hopeless situation, while plasma TVs are only rarely difficult to maintain market share, coupled with only
Matsushita
, Changhong and a few other producers to maintain market, described as "non-mainstream."
<BR> LCD TV from the point of view, but got a great view.
Olympics
After the race, a sharp contraction of the plasma TV camp, replaced by LCD TV sales soar. By the end of 2008, a number of LCD makers collective price reduction, making small and medium size LCD TVs CRT TVs with similar size difference between the price down to around 500 yuan, with the help
Appliances to the countryside
Policy of Babylonia, captured originally CRT TV 34 market, launched the urban and rural television "flat" of the tide. Industry-line statistics that the first three quarters of 2009, domestic sales were up 96% year on year growth of 60% and 78%, closing in September 2009, LCD TV market share in China has accounted for 69% of undisputed dominance.
<BR> From upstream industry point of view, we are able to CRT TVs and plasma TV market shrink to explore clues. Industry-line data, as a key component of CRT River, China's January-September 2008, CPT market is still 38 million level, while the market has declined over the same period in 2009 to 15 million level, CRT TVs can not meet the people gradually TV appearance and functionality of all the demand, so more than half of manufacturers have discontinued CPT transformation. The upper panel plasma core technology has been mastered in the hands of Panasonic and a few flat-panel makers, and the big do not do not cater to the small size of TV in China is the actual situation and the diverse housing needs, so the market has further shrunk.
<BR> Upstream from the LCD case, we observed that, since 2009
LCD panel
Imports have risen dramatically. Figure 3 Industry-line statistical data, home appliances to the countryside since 2009, China's electronics industry fully under way, and help revitalize the program, LCD TV with LCD panel imports have risen dramatically, from 1,000,000 in 2008 became one on the level of imports to 2009, the 15 million level of imports, and does not appear in the off-season, the import volume of LCD TV panels in February of this year has been running high.
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