Hunan: Suning air conditioning blowing Sha year trends in the wind – Suning, air conditioning trends – Suning Appliance Industry
, Consumer Forum held in air-conditioned and air-conditioning season ahead of market launch.
<BR> By the Suning Appliance's "2008 Consumer Trends Forum and Hunan air conditioning season launch," held yesterday in Changsha, the guests from government, industry association leaders, academics, experts and professors, as well as Gree, Midea, Haier, Oaks, Kelon, Zhi Gao, Hisense, Chunlan, Samsung, Changhong, Panasonic, LG, Glanz, Mitsubishi Heavy Industries, Mitsubishi Electric more than 10 world's top air-conditioning brand. Matter of opinion, this forum on the air conditioner market in 2008 consumption trend analysis.
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A concentration increase trend of the brand
<BR> 2007 brand concentration clearly tilted to the key enterprises, brand concentration further improved ability to participate in market competition in the air-conditioning brand, compared with 2006 was reduced from 52 to 33, 2008, the brand air conditioning industry concentration will vary to continuously improve. Field in the channel, then the integration of a higher trend, 3C home appliance chain into a thriving, market share continues to expand, and 12 to hold a dominant market position, market share of nearly 80%.
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Trends of environmental protection into the mainstream of energy-saving
<BR> 2007 was a year for a troubled Earth year, broke the world record of numerous weather. Climate extremes is attributable mainly to countries in the industrial development process caused by greenhouse gas emissions, while a large base of various types of civilian products have begun to bring the increasingly serious environmental problems, such as automobile exhaust, air emission behavior.
<BR> 2007 Zero year that has just experienced the climate disasters Chinese consumers, their environmental awareness will be round in 2008, germination, and environmental protection will become a mainstream consumer awareness, health, environmental protection has become a new trend of air-conditioning, environmental protection and energy-saving air-conditioning air-conditioning industry will become the main trend of consumption in 2008.
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Three raw material prices trend
Air conditioning manufacturers <BR> participants pointed out that the first production of air conditioning required as copper, steel and other materials more, and these two kinds of raw materials prices rose about 8%; Second, crude oil prices, petroleum products prices, and also makes a further rise in transport energy costs; third brought rapid economic growth and wage growth in the implementation of the new labor law, but also the cost of labor in household electrical appliance enterprises have risen. As the growth in consumer demand, brand concentration increased, air-conditioning continuously improve production technology, raw material costs and other factors, participants manufacturers representative, the price will rise in 2008 air conditioning.
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Four best to prevent the price trend
Xia Weihua, general manager of Suning Appliance <BR> Hunan that, while there is air conditioning prices historical and objective reasons, but sales of air-conditioning market is basically frozen earlier this year after the end of inventory-based, even if the new air conditioning products listed on its manufacturing raw materials also come from the factory in advance of the reserve, after the Spring Festival this year, steel raw material costs will take some manifestation of the cycle, is expected to be six months after the products will be reflected.
<BR> Suning Appliance retailers such as Chinese New Year began in 2008 after the air-conditioning products, stocking, has major air conditioning manufacturers to stocking one million units, including custom models up to 30% of the underwriting, four more than 70% of energy-efficient air conditioning above. These early reserves, low purchase price and the price is high stability of air-conditioning has become a huge amount of Suning, "step on the brake underpricing," an important weapon, and will ensure that the Suning Appliance in 51 fully air-conditioned before the price increase will not be added to the ranks.
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