Projector market channels flat irreversible? – Projector market, Panasonic – household appliances
< BR> 2009 years, the projection market experience
Financial
The throes of a crisis is more and more confusing, the channel seismic shocks, changes in market-style shuffle, so projector market after just one year if "earth-shaking" changes in style! Toshiba projection sadly delisting, Japanese brands have been shrinking dramatically,
Matsushita
And the East Central Plains ending 10 years of marriage, Seattle jointly Digital, Mitsubishi shifted from the total generation of the provincial distribution, etc.
Projector
Market agent wants to know the change seems to have become the subject of a long talk, people think the market in 2009 projector abnormal excitement. Came bustling in 2009, into 2010, the projector market return to calm. However, the projector market, the impact of channel change may be just beginning.
<BR> Promote the economic crisis
IT
Vertical Web changing situation
<BR> In the last century, IT portals dominate the Internet industry in China. They not only one of the earliest Internet pioneers, is also the first to attract
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Business concerns and input. However, after more than a decade of development, for many IT portal sites, as the era of the Internet industry, the focus seems to have been out of reach of the.
<BR> Which began in 2008 as the economic crisis, such as a typhoon swept the Internet in the field. IT vertical site is in the crisis had been unprecedented attack on the existing business model and revenue channels to create a strong impact. Financial crisis, so many manufacturers for advertising costs were significantly reduced, which has considerably reduced the income of IT vertical sites, many IT portal through horizontal expansion to broaden the revenue sources. IT vertical site gradually transition moment B2B \ B2C area of "overcrowding."
<BR> At the same time, cost pressures forced a large number of dealers, or withdrawal of stores, or turn to the main online shop operators. Although we expected the network to the economic crisis
Sell
Low-cost advantages, but did not think the impact was so violent, physical stores and word of mouth marketing has been difficult to support the inherent level of profitability, dealers have begun to enter the network scale.
<BR> Now the network is already an important force to maintain its growth, is more important is the traditional cooperation may be cracks. Such as "Jingdong Mall" type of online store of the scale there is bound to promote the product purchase price transparency is a direct impact on dealers, then played the final break soon, and Jingdong BenQ 2008's "name calling "War has started to break onto the scene this.
The rise of the professional store <BR>
<BR> As the Internet and the IT market matures, the Integrated Marketplace as the role of product distribution center gradually being challenged, and because of their business and consequently chaotic management, the user is also a great word of mouth folded, so professional products stores users to buy gradually become the product of "the New World."
<BR> In addition, because the segmentation of products and functional correlation is not strong, comprehensive professional store more obvious advantages to the projector, for example, the user needs is often not simply a product, but rather a complete product solution program, then such city or projection
Home Appliances
Stores can be very good to provide such services, and more from the service value, and then through a professional store,
Decoration
To promote and into a virtuous circle.
<BR> Channel flat irreversible
Although the channel flat <BR> also suffered a bottleneck at one time, including the direct sales model has also suffered the impact and so on, but the trend of flat or more in line with market demand, the price of the product itself transparency and competition space for product profit compression is very serious, but the distribution of profits among channel will again diluted, since the product itself difficult profit growth, then the more streamlined and effective channels and links.
<BR> The average price decline projection products and market growth is not intense two factors will lead to the projector manufacturers prefer to offer quick and tough channel network, vendor responsiveness of the channel, the requirements of financial capacity will be further strengthened. These changes led to the projector channels show two larger (agent's power will become strong, the bottom channels to increase the size), intermediate pressure level (middle-level channel partners will be further compressed) trend. Such adjustments consistent with the projector industry, long-term development needs.
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