2009 "appliances to the countryside" TV Market Analysis – bringing home appliances, domestic color TV – household appliances
< BR> 2009 years
Appliances to the countryside
Policies at the national level to promote implementation of the first year, "Going down" product category increased, the product limit rising, which
TV
Limit from 2000 yuan to 3500 yuan. TV limit the increase to a more successful business model and product diversification, foreign brands entered the "home appliances to the countryside" market. Appliances to the countryside policies greatly increased rural consumption enthusiasm, stimulating rural household appliances market growth. To east, "Going down" TV
Sell
Size continued to grow throughout the year 2009, sales reached 6.58 million units, sales of 11.8 billion.
<BR> Appliances to rural areas in depth the implementation of the policy, making 34 TV market, sales channels and regulation, logistics and distribution and
Service
Maintenance of the network increases, the product types are continuously enriched, the 34 fast-growing TV market. 2009, "Going down" TV sales accounted for 34 market TV sales ratio of 43%, accounting for market TV total sales 19%. It is worth mentioning that the fourth quarter, "rural areas" color TV sales have accounted for 34 sales, 73% of the market, accounting for 32% of total market sales. "Appliances to the countryside" in China's color TV market, are becoming more important.
<BR> The same time, government subsidies in the form of "home appliances to the countryside" to stimulate rural consumption growth, led the growth in TV sales scale enterprises, effectively alleviating the pressure caused by the decline in exports. Particularly in the May 2009 TV limit was raised,
Flat Panel TV
Successful model to increase, "rural areas" color TV sales in all successful brands gradually increase the proportion.
<BR> 2009 years "appliances to the countryside," features color TV sales
<BR> China's rural market has more than 800 million people, more than 210 million households, is the largest consumer group, but has low penetration in rural household appliances, consumer durable goods for every 100 rural residents and urban residents in possession of more than gap Great. In 2007, the urban family TV 100 has a capacity of 137.79 units, rural households TV 100 has a volume of only 94.38 units. China's rural TV market with huge potential. Home appliances to the countryside policies as rural consumer demand, enterprise development and development of the industry connections and become pioneers in the market to open up 34, a key market to expand 34 ways and channels.
<BR> 2009 years "appliances to the countryside" color TV market has the following characteristics:
<BR> 1. Product category structural characteristics: the rapid growth of flat-panel TVs,
CRT
TV market shrinking
<BR> 2009, the flat-panel TV sales accounted for "home appliances to the countryside" color TV sales ratio of 47% to the fourth quarter, flat-panel TV sales proportion has reached 62%. Flat-panel TV sales proportion of rapid growth, CRT TV market shrinking trend, is rapidly from cities to countryside.
<BR> The needs of rural consumers buy mainly TV and TV and updating of the new purchase, wedding, new home purchase will choose the basic ultra-thin TV,
Energy
Flat-panel TV, TV and updating of most of them have not to buy CRT TV. At the same time, household appliances to the countryside after the policy change, limit TV time and again increased from the initial 1500 yuan to 2000 yuan, has increased to 3,500 yuan, winning product range from the flat-panel TVs CRT TVs to expand. Size small to large flat-panel TV, 32 inch category, significantly enriched some 37-inch models have also appeared in the "home appliances to the countryside", a rich choice of consumers in rural areas, speed up the CRT TVs to flat-panel TV to replace the speed. In addition, the companies and distributors on the flat panel TV's active promotion, but also contributed greatly to this new generation. Skyworth,
Hisense
CRT TVs have been explicitly out of the market. For CRT TV, Hisense has production system with dealer orders, the other main brands are plans to significantly reduce the production of CRT TVs. CRT TV market in the case of the overall decline, relative to the flat panel TV, CRT TV prices not much room for profit margins, supply instability, a single low rate, enough to support operations, make dealers began to shift to flat-panel TV tilt.
<BR> 2. Size structural features: 32-inch LCD TV ferocious, quickly capture the market
<BR> May 2009 TV limit raised, flat-panel TV bid extended, 32-inch LCD TV model is more successful, significantly enriched the rapid sales growth, with 26-inch LCD TV with a flat-panel television sales growth, led the main force Army, also making the "countryside" TV size structure changed dramatically.
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