Overseas home appliance chain collective landing local enterprises "basic skills" – home appliance chain, Best Buy – household appliances
< BR> Overseas home appliance chain is set off a wave of Chinese market : Japanese home appliance chain Yamada Electric Co., Ltd. to enter the store will be the first Chinese shop in Shenyang, which had its second store location in Tianjin;
Best Buy
Recently also pledged to set up shop in Suzhou.
<BR> In the international financial crisis, overseas home appliance chain enterprises to accelerate the distribution in the Chinese market, but industry analysts believe that the short term because of its business model difficult to adapt to the characteristics of the Chinese market, foreign large-scale home appliance chain enterprises can not expansion of existing appliances will not have a material impact on the retail structure.
<BR> Overseas chain giant collective landing
<BR> By the global financial crisis, developed countries, home appliances
Sell
Emergence of a substantial decline, Japan, Germany, the U.S. chain giant to open up new markets, or up shop in China have increased the number of stores.
<BR> 2 25, Japan, Yamada electrical appliance chain giant announced its stores will be opened in Tianjin, China's program. In fact, in 2008, Yamada motor to spread the message to enter in Shenyang, but it was completed by the end of February this year, Shenyang, acquisition of commercial Ka Ho, Yamada motor shop in Shenyang until the preparations for substantive progress. According to sources, Shenyang will become the motor Yamada, the first leg of the Chinese market, if all goes well, the store will be opened in the near future, while Tianjin store will be the company's second store in China, also expected this year August opening.
<BR> Yamada motor in high-profile announcement to enter the China market, has to enter the Chinese market four years, giant U.S. chain Best Buy also announced it would open its first other ports in Suzhou store??? Suzhou impression of the city shops. This is a Best Buy since 2008 has been accelerated in China, another major expansion of the layout. Second half of 2008, Best Buy in Shanghai out of the six stores. Currently, Best Buy store in Xujiahui, Shanghai already have, Chia Tai Square,
Zhongshan
Park stores seven stores. It is reported that Best Buy store in Suzhou will be opened on March 26.
<BR> In addition, the German business giant METRO Group announced earlier this year, its 3C chain to Asia with Mei Gou's Hon Hai Group, a joint venture set up home appliance stores. The two sides had set up headquarters in Shanghai, Metro in China, the preparations for the first home appliance store has been in full swing. Informed sources, is expected later this year plum to the first sub-appliance supermarket stores will be opened. The company planned to open in China within 5 years more than 100 stores.
<BR> Industry pointed out, China has become the world's largest consumer
Electronic
Markets in the global financial crisis, developed countries, declining consumer demand for electronic products, which speed up the overseas companies to seek opportunities in China the pace. From the Chinese home appliance industry trends, foreign chains to enter the China market is an overall strategic direction, this will be the leading global retail industry within the next few years, a significant pattern of change.
<BR> Local enterprises to build, "breakwater"
<BR> Chain giants moving into the overseas Chinese market, as represented by the United States to the country's domestic home appliance chain giant in the business model, network layout and so quick to upgrade, build from overseas chain to resist the "breakwater."
<BR> Gome
Vice President, Yang Qing, spokesman has said the company will transform 100 stores this year to become the "new living museum." The so-called "new living museum" is a country the United States initiated the first to experience large-scale comprehensive store, which uses "product display by category", "rich category related products" such as a new way of breaking down the traditional store of old mode, drive the entire appliance chain upgrade.
<BR> According to reports, the country the United States, "New Living Museum," no longer store the layout of the brand category, but on the main category, complete with consumer demand-oriented. This new model shop elements into the more experience, greatly enhanced the rate of product out of libraries, from the original 20,000 to 50,000 increase. Meanwhile, 3C product sales ratio rose from 25% to 40%, life
Small appliances
From 4% to 10%, a truly comprehensive platform for consumer electronics sales.
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