Appliances to the countryside to crack acclimatized? – Bringing home appliances, air-conditioned Oaks – appliance industry
This year, the home appliance industry by the state policy level, the multiple positive stimulus. Launched in early state "
Appliances to the countryside
"Policy, launched in June"
Projects that benefit the energy-saving products
"Recently, home appliances"
TM to
"Policy started a pilot. However, the appliances to the countryside is also not a simple matter.
<BR> Different stages of development of different appliances
<BR> According to statistics, from the perspective of population, the number of China's rural population far more than the urban population; from the perspective of the number of households, the number of China's rural households and 2.3 million households. Large consumer group is the basis of market presence, consumption and determine the subsequent growth of the market space. Experts from each of 100 families of appliances holdings position, rural
Washing machine
Spending 23 years behind urban areas, rural areas
Refrigerator
Spending 20 years behind urban areas, rural areas lag behind urban air consumption of 12 years, rural areas
TV
Spending 11 years behind the town. Rural areas for the domestic appliance market, offers huge room for growth. However appliances of different current stage of development of rural markets, some of household electrical appliances in rural areas has entered the popular stage in the late phase of rapid spread of some just to enter some basic yet universal, you can believe that.
<BR> Survey, from the holdings level, the TV households in the rural areas to maintain the highest, followed by washing, and then followed by the refrigerator, keep the level of the lowest volume of air. All kinds of household electrical appliances market capacity in rural markets to the largest color TV, air conditioning minimum. In addition to air conditioning, other home appliances including refrigerators, washing machines, color TV market demand in rural areas were more than 25% proportion, air-conditioning demand in rural areas accounting for only about 9%. Refrigerators and washing machines in particular, just across the rapidly growing as the critical point soon, the rural market will maintain rapid growth. However, if the forecast period stretched to 5-10 years, we can see that the growth prospects of air conditioning is better appliances.
<BR> Rural areas farmers need to consider the special needs of home appliances
<BR> A long time, household appliances major consumer groups concentrated in the cities, farmers and consumer psychology and consumer habits have a very different urban residents. How to give them real practical appliance, it is placed in front of large home appliances business issues.
<BR> Chinese Academy of Social Sciences Institute of Industrial Economics Jinbei said: "This policy appears to be declining external demand due to the growth of domestic, in fact, the industry and market development to a certain extent inevitable. Industrial development, to constantly search for new market, just to meet this demand in rural areas. In addition, the rural household appliances market is not saturated after the city will naturally develop, we must ask enterprises to tailor-made properties for farmers, can not copy the city model. This test of business-to-business model changes and operational level. "
<BR> "I give an example, adding a wash in the washing machine features potatoes, in the rural markets are selling well, that the needs of farmers laundry is not very urgent, very urgent wash potatoes. Similarly, the refrigerator, and many peasant come not to buy used, just as a decoration and symbol of family wealth. but at this stage most of the household electrical appliances, which are designed to face the urban and lifestyle. "Jinbei said. Therefore, the household electrical appliance enterprises to rural areas, it must be a very big product innovation to make products address the needs and problems of farmers.
<BR> Enterprises should adapt to new demands constant innovation
<BR> Jinbei said home appliances to the countryside is a national policy, but also went to China's industrialization is a very important issue now. To solve this problem, the real benefit that the ordinary people, the policies implemented, to make home appliances into the countryside, but also on innovation of enterprises, especially technology, products,
Marketing
Mode, a variety of after-sale service a variety of innovative ways.
<BR> Addition, the product after-sales service is crucial to rural areas, enterprises not only is the product sold to farmers, as well as ancillary services. "The farmers need the product price low, but the service lines long, not cheap service is poor, have to provide the same services with the city.
I am an expert from International Trade Community, usually analyzes all kind of industries situation, such as patterned bath towels , supima cotton towels.
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